Sr. Director/VP, Consumer

Zealand Pharma • Cambridge, MA

4d • Remote

About The Position

This role builds and leads Zealand Pharma’s global consumer strategy across an emerging obesity and metabolic health portfolio, including petrelintide in collaboration with Roche/Genentech. The position shapes consumer-driven demand (especially in primary care), integrated patient activation, and persistence—bridging consumer brand building with biotech rigor and compliance. This is a hands-on, build-and-scale leadership role, US-based with regular travel to Denmark and key partner hubs. Because the portfolio is co-commercialized with Genentech (Roche), you will also carry the ideas into the alliance and push a large, sophisticated partner organization to be braver than the category norm.

Requirements

• 10+ years of extensive consumer marketing and brand-building experience in healthcare, CPG, FMCG, or a comparable non-traditional consumer environment, at least part of it in a highly competitive category
• Demonstrated results with non-traditional activation models — creator and community ecosystems, DTC and subscription, retail media, experiential, or commerce-led growth
• Previous product launch experience a must
• Proven ability to influence and mobilize large partner, franchise, or retailer organizations without direct authority
• Strong experience working with large-cap partners on alliance-based launches and/or co-commercialization models
• Track record of building teams, capabilities, and processes where none previously existed
• Advanced capability in consumer insights, patient journey design, and measurement—linking funnel KPIs to prescription demand, adherence, and outcomes
• Understanding of the healthcare environment and the discipline of operating in a regulated category; direct healthcare experience is an advantage, but not mandatory

Nice To Haves

• A healthcare background is a plus, not a requirement, but genuine curiosity about the field is a necessity.

Responsibilities

• Own the US consumer vision and strategy across the obesity/metabolic portfolio, including segmentation across specialist-led and consumer-driven primary care opportunities
• Build the US consumer strategy for the obesity portfolio from the ground up including target customer, positioning, demand-creation architecture, and the metrics that demonstrate impact.
• Partner with Medical Affairs to develop pre-launch/market shaping initiatives with consumers and advocacy partners.
• Translate product profiles into compliant, motivating consumer value propositions and narratives across channels
• Lead the consumer agenda inside joint commercialization forums with Genetech , bringing provocative ideas and securing the alignment needed to execute them at scale
• Apply AI, data, and marketing technology to compress the distance between insight and activation — audience modeling, creative testing at volume, personalization, and in-market optimization
• Build, brief, and challenge the agency and partner ecosystem, holding it to CPG grade standards of speed, originality, and accountability
• Build and lead integrated consumer and patient activation plans, including omnichannel execution (e.g., digital, social, search, CRM, point-of-care, and TV/CTV where permitted)
• Build the consumer capability and operating model (team, agency ecosystem, decision rights, measurement), partnering tightly with Medical, Regulatory, Market Access, Policy, and global/regional commercial stakeholders

Benefits

• The salary range for this role is $275,000-$325,000.
• We are committed to an inclusive recruitment process and welcome applications from all job applicants.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed