Sr. Director Product

Academy Sports + Outdoors•Katy, TX

About The Position

Who We Are At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers. We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun. Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose! Academy® Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy® culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.

Requirements

Bachelor’s degree in Business, Marketing, Online Retailing, Information Systems or similar field of study required
10+ years in product management, e-commerce, or digital experience
7+ years leading product teams at scale
Proven experience driving measurable business outcomes
Deep understanding of web and app product ecosystems
Experience with experimentation, personalization and analytics
Strong understanding of customer journey optimization
Proven ability to coach, develop, and hold teams accountable
Cross-functional influence: drive alignment across teams
Executive communication: build narratives; translate technical details for business audiences
Change leadership: guide teams through major transitions while sustaining quality
Decision-making: recommend and defend data-backed trade-offs
Customer-first mindset

Nice To Haves

Experience in omnichannel retail preferred

Responsibilities

Own the Unified Product Roadmap
Lead the development of a single omnichannel roadmap across all journey stages
Align priorities across Awareness, Engagement, Consideration, Purchase, and Post-Purchase
Partner with leadership to define sequencing and trade-offs
Journey-Based Execution Through Pods
Lead product managers embedded in journey pods
Ensure each pod owns: Customer outcomes, Backlog prioritization, Measurable KPIs
Reinforce accountability for end-to-end experience improvements
Partner Closely with the Business
Collaborate with Merchandising, Discovery, Marketing, and Operations to define priorities
Bring data, insights, and trade-offs to shape decisions
Ensure strong alignment between business goals and product execution
Own the End-to-End Customer Experience
Continuously evaluate the customer journey across all touchpoints friction points and drive improvements
Ensure consistency across web, app, and fulfillment experiences
Drive Execution Excellence
Partner with Engineering, Project Services, and UAT teams to deliver high-quality releases
Ensure release readiness, scalability, and performance
Balance speed of delivery with long-term platform health
Leverage Data, Insights, and Benchmarking
Use analytics, customer behavior, and experimentation to guide decisions
Apply competitive benchmarks to raise experience standards
Drive a strong test-and-learn culture across pods
Deliver Measurable Business Impact
Own and influence key metrics: Conversion rate, Engagement, Average order value, Units per Transaction, Retention and lifetime value
Ensure all product initiatives are tied to business outcomes
Build and Lead a High-Performing Product Team
Lead and develop product managers across journey pods
Coach teams to think strategically and act with urgency
Build a culture of ownership, accountability