Sr. Director Product
About The Position
Senior Director – Product Management & Demand Creation for Custom MCU Silicon. This role owns product strategy, demand creation, and commercial outcomes for the Custom MCU silicon platform, including control‑centric SoCs, automotive MCUs, and industrial embedded processors built on MIPS architectures. The position acts as the platform business and product leader, responsible for roadmap definition, go‑to‑market strategy, business development, and applications engineering, enabling expansion into automotive (zonal/domain), industrial control, and IoT markets. This role is central to scaling GF/MIPS in control‑oriented silicon TAM segments and driving repeatable custom platform adoption.
Requirements
- Bachelor’s degree in Electrical Engineering or related field (MBA or advanced degree preferred).
- 15+ years of semiconductor experience with strong background in MCUs, embedded processors, or SoCs.
- Demonstrated success managing product lines or platforms with revenue ownership or growth impact.
- Experience working across product, marketing, applications, and business development teams.
Nice To Haves
- MBA or advanced degree
Responsibilities
- Define and lead the MCU platform roadmap, including compute, peripherals, connectivity, and analog integration aligned to customer needs.
- Drive demand creation and market penetration in automotive (zonal controllers, powertrain, body), industrial control, and IoT segments.
- Own product positioning and marketing strategy for MIPS‑based MCU platforms, emphasizing performance, power efficiency, and total cost of ownership.
- Lead applications engineering and solution enablement, including SDKs, reference platforms, and system‑level use cases.
- Build and convert a strong business development pipeline, working closely with key customers and ecosystem partners.
- Partner with Hardware, Software, and Architecture teams to translate control‑system requirements (real‑time performance, functional safety, integration) into scalable silicon platforms.
- Drive platform adoption models, including standardization, reuse, and customization frameworks across multiple customer programs.
Benefits
- Equal opportunity in the workplace
- Attraction and retention of highly qualified people
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What This Job Offers
Job Type
Full-time
Career Level
Senior
