Sr. Director, Product Owner, Digital Acquisition Chequing and Bundles

CIBC•Toronto, ON

21d•Hybrid

About The Position

As part of the Personal and Business Banking team, you’ll play a key role in delivering financial advice, products, and services to clients across Canada. As the Senior Director, Product Owner for Digital Acquisition Chequing and Bundles, you’ll drive new account acquisition through digital channels including driving clients marketing through paid digital and social platforms and other content rich medium. You’ll lead the Digital Acquisition Chequing agile squad, collaborate closely with partner teams, and develop strategies to attract clients to our Smart chequing accounts and to bundled solutions. Your responsibilities include designing integrated marketing plans, driving profitable account growth, and overseeing a high-performing agile team committed to quality and collaboration. You’ll thrive in a dynamic office environment, occasionally managing significant project pressures and tight deadlines. At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

Requirements

You bring digital media expertise. You have experience with digital targeting strategies, proficiency in digital media advertising, and paid search campaign management.
You excel in social media marketing and acquisition strategies. You leverage social platforms to drive client acquisition and growth through innovative approaches.
You give meaning to data. You enjoy investigating complex problems and translating information into actionable insights.
You communicate detailed information in a clear and meaningful way.
You put our clients first. You engage with purpose to find the right solutions and go the extra mile because it’s the right thing to do.
You're motivated by collective success. You believe teamwork can transform good ideas into great results.
You value an inclusive team that collaborates to bring a vision to life.
You act like an owner. You thrive when empowered to take initiative, exceed expectations, and deliver impactful results.
You are a caring and accountable leader. You’re passionate about developing and coaching others to bring out their best.
You have a track record of leading diverse, high-performing teams.
Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.
Business Analysis
Change Management
Creativity
Innovation
Integrated Marketing
Leadership
Long Term Planning
Pricing Strategies
Product Management
Product Strategies
Profitability
Project Management
Relationship Building

Responsibilities

Lead agile squad – Guide a cross-functional team to execute digital acquisition strategies for Chequing and Bundled Products.
Develop digital strategy – Create and deliver integrated marketing plans to acquire quality clients and accounts across digital platforms.
Design channel campaigns – Develop campaigns focused on profitable account growth, multi-product sales, and enhancing brand equity.
Drive continuous improvement – Foster a culture of continuous improvement to shape future channel strategies.
Increase digital distribution – Analyze the digital funnel and risk rules to improve targeting, messaging, and tactics for increased sales volume.
Identify opportunities – Explore and address employee and client acquisition experience opportunities across all channels.
Manage channel engagement – Oversee channel engagement through benchmarking, customer research, and forums to better understand client needs.

Benefits

competitive salary
incentive pay
banking benefits
a benefits program
defined benefit pension plan
an employee share purchase plan
a vacation offering
wellbeing support
MomentMakers, our social, points-based recognition program
Purpose Day; a paid day off dedicated for you to use to invest in your growth and development