Sr. Director - Product Marketing & Portfolio Strategy

SHI International Corp.•Austin, TX

2d•$200,000 - $250,000•Hybrid

About The Position

The Senior Director of Product Marketing & Portfolio Strategy serves as the strategic lead for SHI’s AI, Data Center, Networking, End User Computing, and Modern Workplace marketing portfolio. Reporting directly to the Vice President, AI & Data Center Marketing, this role is responsible for portfolio definition, product marketing strategy, market intelligence, cross-pillar planning, positioning, go-to-market readiness, event strategy, demonstration strategy, and executive-level portfolio planning. This leader oversees the Data Center Solutions Marketing Manager, Networking Solutions Marketing Manager, and Market Insights Analyst functions while aligning SHI’s solutions portfolio to market opportunities, customer needs, business objectives, partner ecosystems, and growth priorities. Working across multiple technology domains, the Senior Director helps determine what SHI brings to market, how solution areas connect to customer outcomes, where future growth opportunities exist, how strategic partner solutions are packaged, and how marketing investments support measurable business impact. This role serves as a senior strategic partner to executive leadership by aligning business unit priorities, market intelligence, customer needs, partner opportunities, event strategy, demonstration strategy, sales enablement, and go-to-market execution into a cohesive portfolio strategy. The ideal candidate combines deep product marketing expertise with strong strategic planning, executive communication, stakeholder management, portfolio decision-making, business acumen, and leadership capabilities.

Requirements

Expertise in product marketing strategy, portfolio strategy, positioning, and go-to-market planning.
Advanced ability to develop executive-level narratives, presentations, strategic recommendations, and portfolio reviews.
Strong expertise in messaging architecture, sales enablement, solution marketing, event strategy, and demonstration strategy.
Deep understanding of technology markets, customer buying behaviors, partner ecosystems, and competitive positioning.
Proven ability to influence senior leaders and drive cross-functional alignment across complex organizations.
Ability to evaluate market opportunities, emerging technologies, growth adjacencies, and investment priorities.
Bachelor’s degree or equivalent relevant experience required.
12+ years of experience in Product Marketing, Solution Marketing, Portfolio Marketing, Go-to-Market Strategy, Business Strategy, or related disciplines.
Demonstrated success leading complex cross-functional initiatives, strategic planning efforts, and executive-level programs.
Experience developing messaging frameworks, positioning strategies, portfolio strategies, and enablement programs for technology solutions.
Strong executive communication, presentation development, stakeholder management, and decision-support capabilities.
Experience supporting executive events, customer engagements, strategic briefings, and solution demonstrations.
Experience with executive planning, business strategy development, portfolio management, and complex cross-functional initiatives.
Experience evaluating market opportunities, competitive landscapes, emerging technologies, partner ecosystems, and growth strategies.
Ability to manage competing priorities across multiple technology portfolios and stakeholder groups.

Nice To Haves

Ability to travel to SHI, Partner, and Customer Events (25%)

Responsibilities

Define and evolve SHI’s portfolio structure, solution architecture, and customer outcome framework across priority technology domains.
Drive the transition from service-led offerings to outcome-based solution portfolios that are easier for customers to understand and easier for sellers to position.
Establish portfolio roadmaps aligned with business priorities, market opportunities, customer demand, and partner strategy.
Identify whitespace opportunities, growth markets, adjacent solution areas, and new categories that can expand SHI’s market relevance.
Partner with business unit leaders to evaluate strategic opportunities, portfolio priorities, and investment trade-offs.
Ensure cross-pillar solutions are aligned around customer outcomes rather than internal organizational structures.
Develop and maintain portfolio-level product marketing strategies across SHI’s technology solutions, ensuring alignment with business priorities, market opportunities, and growth objectives.
Support annual planning, quarterly business reviews, portfolio assessments, executive planning activities, and budget recommendations.
Establish portfolio priorities and recommendations that align resources, investments, and go-to-market efforts with business goals.
Translate market dynamics, customer needs, business objectives, and partner priorities into actionable strategic recommendations.
Create portfolio planning frameworks that help leadership determine investment priorities, funding allocations, and initiative sequencing.
Establish and maintain messaging frameworks, value propositions, and solution narratives that align offerings across business units into cohesive, customer-focused strategies.
Develop positioning and messaging architectures that support campaigns, sales motions, executive communications, events, digital experiences, and customer engagement.
Serve as a strategic advisor on market opportunities, customer needs, competitive trends, and portfolio growth initiatives.
Guide the development of sales enablement strategies, competitive positioning, battlecards, solution briefs, launch readiness materials, and executive-level narratives.
Ensure product marketing deliverables are consistent, differentiated, commercially relevant, and aligned with SHI’s broader portfolio strategy.
Partner with Product Marketing Managers, business unit leaders, sales leadership, services teams, partner teams, and executive stakeholders to align priorities and drive strategic initiatives.
Lead cross-functional planning and coordination across major launches, campaigns, portfolio initiatives, executive engagements, customer-facing programs, and strategic field activities.
Drive alignment between product marketing, campaigns, communications, partner marketing, sales, events, services, and technical teams to improve execution and consistency.
Identify areas of overlap, fragmentation, or underinvestment across marketing activities and recommend practical improvements.
Ensure portfolio strategies support both customer needs and SHI’s broader business objectives.
Build and lead the market insights capability supporting the AI & Data Center Marketing organization.
Leverage market insights, customer feedback, analyst research, competitive intelligence, partner intelligence, and business performance data to support strategic planning and prioritization.
Evaluate emerging technologies, vendor ecosystems, market trends, startup activity, competitive shifts, and partnership opportunities that may influence SHI’s portfolio strategy.
Develop executive-ready market assessments, strategic recommendations, opportunity analyses, and portfolio growth strategies.
Ensure insights actively inform planning, positioning, campaigns, events, demonstrations, sales enablement, and investment decisions.
Define portfolio-level event messaging, content strategy, and customer narratives for major customer events, executive briefings, roadshows, webinars, field events, partner events, and strategic engagements.
Lead cross-functional planning for event content, session themes, presentation frameworks, speaker preparation, customer outcomes, and follow-up strategies.
Own demonstration strategy for priority solutions, ensuring SHI’s capabilities are effectively showcased through compelling, reusable customer-facing examples.
Partner with technical teams, solution architects, services leaders, business units, and strategic partners to develop scalable demonstrations supporting events, briefings, campaigns, and sales engagements.
Establish standards for demo messaging, readiness, governance, and portfolio-wide adoption.
Ensure demonstrations, presentations, event content, and customer experiences reinforce SHI’s strategic positioning and value proposition.
Guide go-to-market planning for priority portfolio initiatives, solution launches, campaigns, partner programs, and sales motions.
Ensure messaging, event content, demonstrations, enablement materials, and campaign strategies are aligned prior to launch.
Partner with sales enablement, campaign marketing, field marketing, partner marketing, communications, and services teams to execute strategic plans.
Support the development of solution briefs, executive presentations, pitch materials, battlecards, sales plays, launch kits, and customer-facing assets.
Define appropriate readiness requirements based on business priorities, market opportunities, seller impact, and customer relevance.
Serve as a strategic partner to the Vice President, AI & Data Center Marketing, translating organizational priorities into portfolio strategy, planning discipline, and cross-functional execution.
Lead high-impact initiatives spanning multiple business units, solution areas, and marketing functions.
Develop executive presentations, business reviews, strategic recommendations, leadership communications, decision-support materials, and portfolio reviews.
Establish governance models, planning frameworks, and operating rhythms that improve organizational alignment and execution.
Support executive decision-making through structured analysis, market insights, business context, and practical recommendations.
Identify opportunities to improve prioritization, collaboration, scalability, and overall portfolio effectiveness.
Lead and develop the Data Center Solutions Marketing Manager, Networking Solutions Marketing Manager, and Market Insights Analyst functions.
Establish clear priorities, operating rhythms, and performance expectations.
Coach team members on strategic thinking, messaging, stakeholder management, market analysis, and execution excellence.
Mentor product marketing talent and contribute to the ongoing evolution of SHI’s Product Marketing organization.
Foster a culture of accountability, collaboration, curiosity, strategic thinking, and measurable business impact.