Sr Director Portfolio Marketing

UKG • ,

1d • $207,400 - $264,950

About The Position

UKG's Portfolio Marketing team is central to how our platform is presented in the market, connecting product innovation, customer needs, and go-to-market execution. This role ensures our expanding portfolio is understood, differentiated, and valued by buyers across industries. The position works closely with Product Management, Product Marketing, Demand Generation, Sales, and Executive Leadership. As UKG evolves its Workforce Operating System and Workforce AI, Portfolio Marketing is crucial for creating clarity, focus, and momentum within a complex, multi-product organization. The Senior Director of Portfolio Marketing will define and own the company's portfolio- and platform-level narrative, explaining how products solve workforce problems, their importance to various buyers, and their contribution to measurable business impact. This is a strategic, high-visibility role that requires strong judgment, influence, and the ability to manage ambiguity. The individual will translate innovation into outcome-driven messaging, shape global campaigns, and ensure the platform story resonates across industries, personas, and buying committees. The role operates at both strategic and execution levels, setting direction, guiding peers, and ensuring market impact through scalable plays and campaigns.

Requirements

• 10+ years of experience in Portfolio Marketing, Solutions Marketing, or Product Marketing within B2B SaaS.
• Minimum 5 years of people leadership experience, including hiring, coaching, and performance management.
• Demonstrated ownership of portfolio- or platform-level messaging across multiple products or solutions.
• Experience supporting enterprise go-to-market motions, including complex buying groups and long sales cycles.
• Proven partnership with Sales, Product, and Demand Generation teams to support pipeline and revenue outcomes.
• Bachelor’s degree or equivalent professional experience.

Nice To Haves

• Experience marketing a multi-product, platform-based portfolio.
• Experience developing messaging frameworks, solution narratives, and value propositions used in campaigns and sales enablement.
• Background in business applications technology (e.g., HCM, ERP, CRM, CX, financial systems); infrastructure-only backgrounds excluded.
• Track record of influencing senior stakeholders and peers without direct authority.
• Prior exposure to HR, workforce management, or people technology.
• Experience translating horizontal platform capabilities into vertical or industry-specific narratives.
• Demonstrated impact on revenue metrics (pipeline creation, win rates, deal size, sales cycle velocity).
• Experience leading or supporting global or distributed teams.
• Familiarity with AI-enabled products or applying AI to marketing workflows and content development.
• Experience supporting organizations through significant growth or transformation (IPO, acquisition, portfolio expansion).
• External credibility such as speaking engagements, published thought leadership, or industry visibility.

Responsibilities

• Own UKG’s platform-level positioning, messaging architecture, and value proposition across a multi-product portfolio.
• Define the “why, for whom, and why now” of UKG’s Workforce Operating System and Workforce AI.
• Create differentiated narratives that clearly explain complexity, why large enterprises operate differently, and why UKG matters.
• Develop ROI and business value frameworks that support both marketing and sales conversations.
• Partner with GMs and Product Marketing to define target segments, personas, and high-value use cases.
• Translate horizontal platform capabilities into vertical-specific relevance (e.g., manufacturing vs. other industries).
• Ensure messaging reflects how buying decisions are actually made, not just by IT, but across the business.
• Set strategic direction for major campaigns, solution plays, and market activations.
• Build scalable “base play kits” that Demand Gen, Digital, and Sales can activate globally.
• Ensure portfolio messaging consistency while allowing flexibility for speed and iteration.
• Lead major product, platform, and innovation launches to awareness and demand.
• Align launches to existing portfolio narratives and GTM priorities.
• Create launch briefs that clearly articulate narrative, audience, use cases, and commercial impact.
• Partner with Sales leadership to ensure messaging supports deal progression and differentiation.
• Enable the field with clear, outcome-driven narratives and plays.
• Tie portfolio marketing directly to pipeline creation and acceleration, win-rate improvement, and deal size and sales-cycle velocity.
• Establish clear ownership and ways of working across Portfolio Marketing, Product Marketing, and Demand Generation.
• Influence peers and senior stakeholders without formal authority.
• Prioritize high-impact work and maintain focus amid noise and change.

Benefits

• Flexibility that’s real
• Benefits you can count on
• A team that succeeds together
• Performance-based bonus plan
• Restricted stock unit awards
• Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior