Sr. Director, Platform Growth & Development

DIRECTV•El Segundo, CA

2d•Remote

About The Position

The Sr. Director, Platform Growth & Development is responsible for defining and executing the company’s distribution, growth, and monetization strategy across top streaming OEM platforms including Amazon, Roku, Google, Apple, and other targeted device partners. This role owns senior-level relationships, drives complex commercial agreements, and leads cross-functional initiatives to maximize reach, engagement, and revenue. As a key member of the Digital Commerce team, this role delivers business impact by scaling platform partnerships into durable, high-growth channels.

Requirements

12+ years of experience in strategic partnerships, channel sales, or platform business development within OTT, CTV, digital media, or related industries.
Demonstrated success managing and growing relationships with Tier 1 streaming OEM platforms (e.g., Amazon Fire TV, Roku, Google/Android TV, Apple TV).
Proven track record of negotiating and closing complex, high-value commercial agreements with measurable revenue impact.
Deep understanding of streaming business models including AVOD, FAST, SVOD, and CTV advertising ecosystems.
Strong financial and analytical skills, with experience building business cases, forecasts, and joint business plans (JBPs).
Technical fluency in OTT ecosystems, including app distribution, platform certification, APIs/SDKs, and ad tech (e.g., SSAI, programmatic, measurement).
Exceptional executive presence with the ability to influence senior stakeholders internally and externally.
Experience leading and scaling high-performing teams in a matrixed, cross-functional environment.
Bachelor’s degree required

Nice To Haves

MBA or equivalent business/strategy experience preferred.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

Responsibilities

Develop and lead the integration of end-to-end marketing strategy for all major streaming platforms; own traffic, conversion and sales targets, growth forecasts, as well as long-range planning across product, business development, and advertising.
Build and maintain senior, multi-threaded relationships with key partners (Amazon, Roku, Google, Apple, etc.); serve as the primary marketing point-of-contact and lead regular business reviews, negotiations, and strategic planning sessions in partnership with other internal teams.
Partner in complex negotiations for distribution agreements, revenue share models, co-marketing investments, and platform merchandising opportunities; partner with biz dev, product marketing, and finance to structure scalable, high-impact deals.
Establish KPIs and operating rhythms to monitor platform performance (acquisition, engagement, retention, monetization); work collaboratively to identify and execute opportunities to accelerate growth and improve ROI across channels.
Lead and develop a high-performing partnerships team; set priorities, allocate resources, and build organizational capabilities to support long-term platform growth.