Sr. Director of Marketing

Inogen

2d • $192,000 - $240,000

About The Position

Inogen is a mission-driven medical technology company dedicated to improving lives through innovation in home respiratory care. Inogen is embarking on an exciting patient-centric journey to change the home respiratory care landscape driven by exceptional commercial execution. This role offers the opportunity to shape and develop global downstream marketing strategy at a pivotal time on Inogen’s growth journey, and the opportunity to build and lead a world-class team, and directly impact patient choice and outcomes.
Inogen is seeking a Senior Director of Downstream Marketing to lead global, omnichannel commercialization efforts for its portable oxygen and respiratory therapy portfolio. The successful candidate will be responsible for developing and delivering a market leading downstream marketing plan across consumer, healthcare professional (HCP), and channel partner audiences, driving demand, adoption, and brand awareness and leadership worldwide.
The ideal candidate is a seasoned medtech marketing leader with a strong track record of building and developing high-performing teams [of 10+ marketers], leading in a regulated global environment, and successfully balancing consumer marketing excellence with HCP trusted partnerships. This role requires strategic rigor, operational excellence, hands-on leadership and a strong ability to collaborate across the organization.

Requirements

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 12+ years of progressive marketing experience within medical device, medtech, or regulated healthcare environments.
• Demonstrated success leading downstream marketing across both consumer (DTC) and HCP-focused strategies.
• Proven people leader with experience managing and developing teams of at least 10 marketers, including people managers.
• Experience operating in a global commercial environment, including support of international markets and regional teams.
• Strong understanding of regulated marketing, medical/legal review processes, and healthcare compliance.
• Strategic thinker with the ability to operate at both executive and executional levels.

Nice To Haves

• Experience in respiratory, durable medical equipment (DME), or chronic care categories a plus.
• Track record of successful product launches and large-scale integrated campaigns.
• Strong digital marketing and omnichannel expertise, including performance media and CRM across both consumer and HCP stakeholder groups.
• Experience partnering closely with sales leadership and commercial operations.

Responsibilities

• Lead the global downstream marketing strategy across consumer, HCP, and B2B channels, ensuring alignment with the Inogen brand platform, clinical positioning and engagement, and growth objectives.
• Collaborate with the Product Marketing team to translate upstream product strategy and value propositions into compelling messaging, campaigns, and commercial tools across all touchpoints.
• Partner on go-to-market planning for new product launches, lifecycle management initiatives, and geographic expansions.
• Drive consistent, compliant messaging across regions while enabling appropriate localization for global markets. Find creative and compelling approaches to drive awareness, conversion and prescription of best-in-class Inogen products.
• Oversee consumer marketing including DTC campaigns, digital performance marketing, patient education, and brand storytelling.
• Lead HCP marketing for pulmonologists, sleep specialists, homecare providers, and discharge planners, including promotional campaigns, clinical education, congress support, and sales enablement.
• Ensure marketing strategies effectively address both clinical decision-making and consumer purchase behaviors in a complex healthcare ecosystem.
• Partner closely with global sales, market access, medical affairs, and regional commercial teams to drive aligned execution.
• Develop sales enablement tools, training programs, and playbooks to support global field organizations and distribution partners.
• Support global distributors and international markets with scalable assets and frameworks.
• Lead, mentor, and develop a multi-disciplinary downstream marketing organization of 10+ professionals, including managers and junior marketers.
• Build a strong leadership bench, fostering a culture of accountability, collaboration, and continuous development.
• Attract, retain, and develop top marketing talent with clear career paths and performance expectations.
• Establish KPIs and dashboards to measure campaign effectiveness, pipeline impact, and ROI across channels.
• Leverage customer insights, market research, and analytics to inform strategy and optimize performance.
• Ensure all marketing activities adhere to regulatory, legal, and compliance standards across global markets.

Benefits

• Inogen’s annual performance bonus incentive plan
• highly competitive and company-sponsored benefits
• wellbeing programs rooted in our strong culture of excellence
• health, dental, and vision insurance
• 401(k) plan plus employer contribution and match
• generous paid leaves such as vacation and sick leave, including paid volunteer time, that can support you and your family through moments that matter

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees