Sr. Director of Marketing

Curbee•Calabasas, CA

15d•$150 - $170•Hybrid

About The Position

Curbee is the fastest-growing mobile service technology provider. Curbee enables dealerships to offer mobile service with its platform called M.A.R.S. (Mobile and Remote Service). With Curbee M.A.R.S., it's simple: dealerships send the right van to the right job, using the right route with the right parts, at the right time. Our street credit is backed by a team of experts from industry giants like Tesla, Lyft, Toyota, and Roadster. With our software, solutions and success team, dealers can scale mobile service quickly, delivering a game-changing customer experience while driving revenue growth. Our innovative technology supports AI-powered scheduling & analytics, ensuring dealers efficiently “go mobile.” We’re a scrappy, curious, resourceful team that's united by a “work hard, play hard” mentality. We connect in person often, transferring knowledge, building our culture and learning firsthand in market with our Dealer Partners. At Curbee, everyone’s an owner with equity on the table for all — plus unlimited PTO, excellent insurance benefits, and a culture built on fun, innovation, and collaboration. This role reports directly to the CEO and serves as a trusted strategic partner, shaping priorities and driving execution. We’re looking for a Sr. Director of Marketing (can level to VP, depending on experience) to own Curbee’s full marketing strategy and execution as we scale. This is a senior leadership role responsible for brand, messaging, revenue impact, prioritization, and go-to-market with direct influence across Sales, Product, Success, and Executive Leadership. You will be Curbee’s marketing owner: setting strategy, making decisions, managing budget, defining priorities, and ensuring marketing directly drives pipeline, adoption, and growth. You will manage direct reports.

Requirements

7+ years of leadership experience in vendor and/or OEM environments, in the franchise automotive space (working with car dealers)
Someone who believes a 4-minute phone call on a Saturday is better than a 30-minute meeting on a Tuesday
Experience building brands, scaling GTM, and driving pipelines in B2B environments
Strong executive presence with the ability to influence Product, Sales, Success, and Leadership
Thrives in scrappy startup environments where ownership, adaptability, and initiative are essential

Responsibilities

Own Curbee’s overall brand strategy, narrative, and positioning
Define LinkedIn strategy and oversee execution
Establish thought leadership themes and POVs that position Curbee as the authority in mobile service
Approve brand voice, visuals, and messaging standards across all channels (remember, you own this)
Define customer communication strategy across the full lifecycle from awareness to retention
Establish our voice and ensure consistency across all touchpoints
Influence product communications and customer-facing narratives
Partner with Marketing Communications Manager on end-to-end sales enablement strategy
Define core messaging, positioning, and competitive narrative
Decide what assets Sales and Success need — and why they need it
Approve final sales collateral, playbooks, and dealer-facing materials
Own marketing-sourced pipeline targets and partner with Sales to drive revenue outcomes
Manage marketing budget with clear CAC efficiency targets
Build a scalable demand engine aligned to ARR growth goals
Influence the product – from a product positioning and GTM strategy
Define personas, use cases, and messaging frameworks
Own competitive positioning and market differentiation
Define KPIs and measure for ROI
Make optimization decisions and strategic shifts
Report results to leadership with clear insights and recommendations
Stay ahead of industry trends and platform changes at a strategic level
Own event strategy, investment levels, and success criteria
Represent Curbee through public speaking at key industry events
Manager sponsorship strategy and budget