Sr. Director of Marketing Operations

Pluralsight

5d • Hybrid

About The Position

The Senior Director of Marketing Operations leads the operational engine of the marketing organization. This strategic, execution-focused role drives alignment, accountability, and scalable performance across all marketing functions. You will oversee strategic planning, campaign and CRM operations, workflow and project governance, marketing budget management and cross-functional program management. As the operational bridge between marketing and the broader enterprise, you’ll ensure the team executes efficiently while meeting company-wide governance, data, and compliance standards. Who you’re committed to being: You enjoy learning and are open to new ways of doing things. You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. When communicating you are self-aware, insightful, and proactive. What you’ll do: Workflow, Process & Project Management Architect and optimize the operational infrastructure for marketing, including workflow systems, intake processes, timelines, and cross-functional communication frameworks. Establish and govern scalable project management methodologies that drive operational rigor, speed, and accountability across the organization. Ensure alignment and operational consistency across brand, demand gen, lifecycle, product marketing, creative, and digital teams. Oversee end-to-end campaign workflow including prioritization, resourcing, and delivery. CRM & Campaign Operations Provide executive oversight of CRM and marketing automation operations to enable coordinated, multi-channel programs across all lifecycle stages. Own the lead scoring strategy, scoring model development, and end-to-end routing processes to Sales and BDR teams. Define and manage the data structure and governance for marketing systems, partnering closely with Data Analytics and RevOps to ensure clean, accurate, and scalable data flows. Optimize lead management processes and enforce funnel tracking standards. Build scalable processes, playbooks, QA standards, and compliance frameworks for campaign execution. Partner with IT and RevOps to ensure data integrity, automation, and system interoperability across platforms. Budget Management Oversee the annual marketing budget, including planning, forecasting, and ongoing financial management across all marketing functions. Partner with Finance, Accounts Payable, Procurement, and senior marketing leaders to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial expectations. Oversee financial governance processes, including invoice workflows, coding standards, and financial controls, to ensure discipline and accuracy across the organization. Maintain real-time visibility into budget status through monthly reviews, variance analysis, and reconciliation with Finance. Establish standardized processes for expense tracking, accruals, reporting, and compliance, driving financial accountability across the marketing organization. Cross-Functional & Enterprise Program Management Partner with the Enterprise PMO to drive cross-functional initiatives such as product launches, GTM alignment, and enterprise technology rollouts. Own marketing’s contributions within enterprise-wide initiatives, ensuring alignment, accountability, and on-time delivery across product, GTM, operations, and customer experience. Governance, Compliance, & Policy Adherence Serve as marketing’s point of accountability for corporate governance, including procurement, vendor onboarding, data usage, and financial controls. Partner with Legal, Finance, Procurement, and PMO to ensure marketing adheres to all applicable policies and workflows. Develop scalable governance mechanisms that protect compliance standards while enabling operational agility. Team Leadership Build, mentor, and develop a high-performing Marketing Operations team. Champion cross-functional collaboration and influence senior stakeholders across marketing, revenue, finance, creative, and digital experience teams. Experience you’ll bring: Proven ability to lead cross-functional initiatives and influence senior stakeholders. Strong leadership, communication, and organizational skills. Expertise with workflow/project management systems (e.g., Asana, Workfront, Jira). Deep understanding of CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Braze). Analytical, structured thinker able to simplify complexity. Working knowledge of procurement, vendor management, and governance frameworks. Experience in SaaS, subscription, or digital consumer businesses. Familiarity with privacy and compliance frameworks (e.g., GDPR, CCPA). Experience partnering with an Enterprise PMO. Familiarity with procurement systems (e.g., Coupa, SAP Ariba). Understanding of Agile or hybrid project methodologies.

Requirements

• 8+ years in marketing operations, project management, or marketing leadership with experience scaling execution in high-growth organizations.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Strong leadership, communication, and organizational skills.
• Expertise with workflow/project management systems (e.g., Asana, Workfront, Jira).
• Deep understanding of CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Braze).
• Analytical, structured thinker able to simplify complexity.
• Working knowledge of procurement, vendor management, and governance frameworks.
• Experience in SaaS, subscription, or digital consumer businesses.
• Familiarity with privacy and compliance frameworks (e.g., GDPR, CCPA).
• Experience partnering with an Enterprise PMO.
• Familiarity with procurement systems (e.g., Coupa, SAP Ariba).
• Understanding of Agile or hybrid project methodologies.
• This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

Responsibilities

• Architect and optimize the operational infrastructure for marketing, including workflow systems, intake processes, timelines, and cross-functional communication frameworks.
• Establish and govern scalable project management methodologies that drive operational rigor, speed, and accountability across the organization.
• Ensure alignment and operational consistency across brand, demand gen, lifecycle, product marketing, creative, and digital teams.
• Oversee end-to-end campaign workflow including prioritization, resourcing, and delivery.
• Provide executive oversight of CRM and marketing automation operations to enable coordinated, multi-channel programs across all lifecycle stages.
• Own the lead scoring strategy, scoring model development, and end-to-end routing processes to Sales and BDR teams.
• Define and manage the data structure and governance for marketing systems, partnering closely with Data Analytics and RevOps to ensure clean, accurate, and scalable data flows.
• Optimize lead management processes and enforce funnel tracking standards.
• Build scalable processes, playbooks, QA standards, and compliance frameworks for campaign execution.
• Partner with IT and RevOps to ensure data integrity, automation, and system interoperability across platforms.
• Oversee the annual marketing budget, including planning, forecasting, and ongoing financial management across all marketing functions.
• Partner with Finance, Accounts Payable, Procurement, and senior marketing leaders to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial expectations.
• Oversee financial governance processes, including invoice workflows, coding standards, and financial controls, to ensure discipline and accuracy across the organization.
• Maintain real-time visibility into budget status through monthly reviews, variance analysis, and reconciliation with Finance.
• Establish standardized processes for expense tracking, accruals, reporting, and compliance, driving financial accountability across the marketing organization.
• Partner with the Enterprise PMO to drive cross-functional initiatives such as product launches, GTM alignment, and enterprise technology rollouts.
• Own marketing’s contributions within enterprise-wide initiatives, ensuring alignment, accountability, and on-time delivery across product, GTM, operations, and customer experience.
• Serve as marketing’s point of accountability for corporate governance, including procurement, vendor onboarding, data usage, and financial controls.
• Partner with Legal, Finance, Procurement, and PMO to ensure marketing adheres to all applicable policies and workflows.
• Develop scalable governance mechanisms that protect compliance standards while enabling operational agility.
• Build, mentor, and develop a high-performing Marketing Operations team.
• Champion cross-functional collaboration and influence senior stakeholders across marketing, revenue, finance, creative, and digital experience teams.

Benefits

• We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location
• We’re mission driven and guided by our culture pillars
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We’re lifelong learners and champion team member growth and advancement
• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO, wellness reimbursements, Pluralsight subscription, professional development funds and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees