Sr Director, Media

Lowe's Companies, Inc.•Mooresville, NC

3d•Onsite

About The Position

The Senior Director of Media is responsible for end-to-end media strategy and planning, investment, activation, and performance for Lowe's. This role leads the in-house media organization and oversees $800M+ in annual media investment, including ~$500M managed through agency partners, to deliver integrated, multi-channel campaigns that drive incremental sales, customer acquisition, traffic, and measurable advertising contribution to revenue. The Senior Director of Media will set the vision for modern media at Lowe's, balancing brand building and performance marketing, embedding advanced analytics, and accelerating AI-enabled media innovation while ensuring operational rigor, cost efficiency, and scalability. The role is accountable for translating enterprise business priorities into media strategies that deliver measurable growth, and for evolving Lowe's media ecosystem into a best-in-class, data-driven, outcome-focused capability.

Requirements

Bachelor’s degree in Business, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement, if applicable
12+ years of progressive marketing experience, with deep expertise in media strategy and activation
10+ years leading multi-channel media programs, spanning brand and performance marketing
Proven experience managing large-scale media investments
Demonstrated success leading teams and influencing outcomes in matrixed, cross-functional environments.
Strong background in media analytics, measurement, and performance optimization.
Experience leading media transformation initiatives, including in-housing, automation, and AI adoption.

Nice To Haves

Master’s degree in Business, Marketing, Finance or related field
Retail, e-commerce, or omni-channel marketing experience at scale

Responsibilities

Own and govern more than $800 million in annual domestic media investment, leading the development and execution of integrated, full-funnel media plans across mass media, digital media, retail media, and emerging platforms, with disciplined allocation across brand, performance, and commerce-driving channels.
Ensure media investment is optimized to deliver incremental sales, customer acquisition, traffic growth, and advertising contribution to sales, supported by a rigorous performance and measurement framework including return on investment, return on advertising spend, incrementality, marginal return analysis, agile attribution, marketing mix modeling, experimentation, and testing.
Lead media analytics and measurement strategy in close partnership with analytics, finance, and marketing technology teams to maximize the value of first-party data and ensure media investment decisions are grounded in financial rigor, transparency, and measurable business outcomes.
Provide strategic and operational leadership for Lowe’s in-house media organization, establishing clear vision, standards, governance, operating cadence, and enterprise-aligned ways of working to drive accountability, performance, and outcome-based execution across distributed teams.
Lead media agency management and external partner relationships, including approximately $500 million in agency-managed spend, holding agencies and partners accountable for best-in-class planning, activation, optimization, transparency, operational excellence, innovation, and continuous cost efficiencies beyond rate negotiations.
Drive media innovation and organizational change as Lowe’s evolves toward more agile, technology-enabled, and in-house-led media capabilities, leveraging artificial intelligence, automation, advanced analytics, and emerging platforms, formats, and tools to unlock new growth opportunities.
Define future-state media roadmaps, operating models, and enterprise standards, playbooks, and best practices to enable consistency, efficiency, scalability, and long-term growth.
Serve as a senior cross-functional leader, partnering closely with Marketing, Merchandising, Finance, Digital, Technology, and Procurement to ensure media strategies are fully integrated with merchandising priorities, promotional calendars, pricing, digital experiences, contracts, and investment structures.
Develop media leadership capability and talent, fostering a culture of collaboration, test-and-learn, data-led decision making, continuous improvement, and results-driven execution.
Balance short-term performance with long-term brand equity, driving sustainable value creation while delivering ongoing cost efficiencies across media investment, agency operations, and technology.