Sr Director, Media & Data Strategy

Mondelēz International•East Hanover, NJ

7d•$174,100 - $287,265

About The Position

The Senior Director of Media & Data Strategy is the in-market leader responsible for leading paid media strategy, planning, buying, activation, measurement, and performance across the United States market. This role is first and foremost a paid media leadership role, with deep accountability for full-funnel media planning across brand equity, retail media, commerce, influencer amplification, and audience activation. The role owns the orchestration of paid consumer and shopper media experiences from upper-funnel brand building through lower-funnel conversion, ensuring connected investment decisions that drive both brand growth and commercial outcomes. The role reports to the Vice President, US Consumer Experience and serves as the primary US market authority across paid media planning and buying, audience strategy, data-enabled activation, working-media stewardship, and channel performance. While this leader partners closely with Global Consumer Experience COEs, the North America Organic Social team, Martech teams, US brand teams, Finance, Procurement, and agency partners, the core mandate is to serve as the company’s senior paid media expert for the US market.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field required.
Typically 15+ years of relevant experience, with meaningful leadership of teams, agencies, and large-scale media investment and activation programs.
Strategic and action-oriented, able to connect enterprise direction to scaled US market execution.
Strong integrator and influencer, with the ability to align diverse stakeholders around a connected consumer journey and a disciplined paid media agenda.
Commercially minded and performance-driven, with a high bar for media effectiveness, financial discipline, and accountability.
Collaborative and matrix-savvy, with strong instincts for working across North America, Global, and market teams.
Strong people leader, committed to building talent, capability, and high-performing team.

Nice To Haves

Advanced degree preferred.
Significant leadership experience in paid media strategy, planning, buying, activation, and measurement, ideally in a large, matrixed consumer or CPG organization.
Deep expertise in full-funnel paid media planning, including brand media, retail media, commerce media, paid social, video, programmatic, and search.
Recognized subject-matter expertise in paid media, with the ability to challenge agency plans, evaluate channel roles, assess trade-offs, and make high-quality investment decisions.
Strong experience using first-party and third-party data for audience strategy, insights, activation, and optimization.
Strong command of media measurement, attribution, incrementality testing, optimization methodologies, and learning agendas.
Proven ability to lead high-performing teams and manage complex agency ecosystems across a scaled market.
Significant experience managing large media agency relationships, including oversight of planning, buying, performance, and operational governance.
Strong financial acumen and experience managing media budgets, including working-media tracking, forecasting, monthly reporting, and variance management.
Strong cross-functional leadership skills, with experience working across brand teams, analytics, Martech, commerce, and global/regional centers of excellence.
Deep functional depth in paid media, beyond broader general digital marketing or generalist consumer experience leadership.

Responsibilities

Lead full funnel Media Planning: Lead the end-to-end US paid media planning agenda across the full funnel, spanning brand equity, demand generation, retail media, commerce, and influencer amplification. Manage and develop the US team responsible for paid media planning and buying, ensuring plans are connected across channels, audiences, and business objectives. Build integrated paid media approaches that connect upper-funnel brand building with lower-funnel conversion and shopper activation, creating a seamless consumer journey across media touchpoints. Ensure paid media plans reflect the scale, complexity, and portfolio needs of the US business while staying aligned to North America and Global frameworks.
Lead Media Strategy & Activation: Own the US paid media strategy across channels, audiences, and investment priorities, translating business objectives into integrated, full-funnel paid media plans that deliver measurable business outcomes. Bring deep expertise across paid channels including programmatic, video, paid social, retail media, search, and emerging activation environments, ensuring the right role for each channel in the media mix. Oversee the use of first-party data to improve audience understanding, personalization, targeting, and media effectiveness across the consumer journey. Lead the application of third-party data and external signals to strengthen consumer insight, audience design, planning precision, and activation performance. Set the standard for media measurement, optimization, incrementality, attribution, and learning agendas to improve performance over time. Ensure agencies and internal teams execute against high standards for buying quality, audience strategy, pacing, measurement, reporting, and optimization rigor.
Partner with Global COEs: Work closely with Global Consumer Experience COE counterparts to ensure the US market is aligned to enterprise processes, standards, playbooks, governance, and capability priorities. Act as the US market lead in global forums, sharing market needs, scaling best practices, and helping shape improvements to enterprise ways of working. Ensure US activation models, planning processes, and media governance practices stay consistent with Global and North America direction, while adapting appropriately for local market realities.
Partner with Organic Social: Partner closely with the Organic Social team under the VP, US Consumer Experience to ensure paid, owned, and organic social efforts work together as a connected consumer journey. Align organic social amplification, creator strategy, and engagement planning to broader media and brand objectives, improving consistency and impact across touchpoints. Ensure influencer and social activations are integrated into the broader full-funnel paid media strategy rather than operating as isolated tactics.
Deliver Brand Outcomes and KPI Performance: Partner closely with US brand teams to ensure paid media strategies support brand objectives, campaign goals, and commercial priorities. Align paid media planning and activation to clearly defined KPIs across brand equity, engagement, traffic, conversion, retail media, and ROI, and ensure performance is monitored and optimized continuously. Partner with the Insights & Analytics team to build media measurement plans and adjust based on performance. Serve as the senior paid media partner to brand teams, helping translate business challenges into effective media choices, test-and-learn plans, and optimization actions.
Lead Agencies, Partners, and Performance Management: Lead and manage US media agencies across strategy, planning, buying, activation, measurement, and optimization, ensuring strong performance, accountability, and integration with internal teams and business priorities. Serve as the senior day-to-day owner of the US media agency ecosystem, setting expectations, reviewing deliverables, resolving issues, and driving continuous improvement in quality, speed, and outcomes. Serve as the senior US authority on paid media planning and buying, providing strategic direction and challenge to agency recommendations across channel mix, investment allocation, audience design, testing, and optimization.
Own Working-Media Budget Stewardship: Own tracking and stewardship of the US A&C working-media budget, ensuring disciplined management of spend against plan, forecast, and business priorities. Lead monthly budget reporting for working media, including actuals, forecast updates, variance analysis, risks, opportunities, and pacing recommendations for internal stakeholders and Finance partners. Partner with Finance, Procurement, and agency teams to ensure accurate budget tracking, invoice management, reconciliations, accruals, and reporting processes. Monitor media investment closely to identify overages, savings, reallocation opportunities, and ROI improvement actions across brands and channels Ensure budget governance and reporting processes are consistent with North America and Global standards while meeting the operational needs of the US business.
Lead the Team & Build Capability: Lead, coach, and develop a high-performing US Consumer Experience team with responsibility for paid media planning, buying, activation, and performance. Build a strong operating model across internal teams and external partners, with clear roles, decision rights, planning rhythms, and performance expectations. Strengthen paid media, audience, and activation capabilities across the US organization, helping embed more connected, consumer-centric, and measurement-driven ways of working. Raise the overall level of paid media fluency across the US business by sharing expertise, establishing best practices, and translating complex media decisions into clear business implications.