Sr. Director, Marketing & Creative Operations

Vuori, Inc•Carlsbad, CA

2d•$197,500 - $250,000•Onsite

About The Position

Vuori is seeking a visionary Marketing and Creative Operations leader to shape the brand's future. As Senior Director of Marketing and Creative Ops, you will oversee the strategy, systems, and production engine for bringing the brand to life across all channels. You will lead a team of marketers and creatives, building the necessary processes and structure. This role offers the opportunity to influence how a category-defining apparel brand tells its story, working closely with the CMO and executive team to ensure creative output aligns with ambitious growth targets.

Requirements

Bachelor's degree or equivalent years of experience preferred.
12+ years of experience in marketing, creative, or brand ops leadership roles.
7+ years in a management capacity.
Proven track record building and scaling creative operations or marketing operations functions within a fast-growing consumer brand.
Strong experience managing cross-functional teams spanning creative, marketing strategy, and production.
Deep understanding of GTM and integrated marketing across commercial channels.
Excellent leadership and people management skills, with experience building and developing high-performing teams.
Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

Passion for apparel, fitness, and the active lifestyle space strongly preferred.

Responsibilities

Serve as the operational backbone of the Marketing and Creative organization, driving end-to-end execution, cross-functional alignment, and organizational efficiency.
Lead end-to-end marketing and creative operations, defining and driving operational vision, structure, prioritization, and long-term roadmap.
Set priorities and workflows connecting brand strategy to the creative pipeline, from briefing and resourcing through review and delivery to execution across all commercial channels.
Partner with the CMO and executive leadership to align marketing execution with business objectives and marketing goals.
Champion operational excellence and continuous improvement.
Lead change management and organizational transformation.
Provide strategic, cohesive leadership across the marketing department in collaboration with the CMO and Marketing Leadership Team.
Oversee end-to-end GTM, campaign, and seasonal execution, the Integrated Marketing process, and project management.
Build scalable systems, tools, and workflows to maximize efficiency.
Manage cross-functional timelines, milestone tracking, resource allocation, and budget coordination.
Establish accountability structures ensuring on-time, on-budget delivery.
Lead operational planning for seasonal and brand campaigns, partnerships, and product launches.
Ensure marketing, creative, and production ops run fluidly and seamlessly.
Serve as the primary connector between Marketing, Creative, Merchandising, Design, Sales, Retail, Wholesale, Production, and Leadership.
Work closely with P2M on milestone sequencing, timing, and purpose to create one end-to-end process.
Represent Marketing in key business and operational planning, GTM, and P2M to drive organizational strategy.
Ensure Marketing has a clear, strategic voice in all critical cross-functional meetings and business decisions to align and drive change management across the marketing organization.
Partner with International and regional teams for global alignment.
Directly manage and develop the Marketing and Creative Operations teams.
Foster a high-performance culture built on accountability and collaboration.
Mentor team members and create career growth pathways.
Set team goals, manage performance, and build organizational capacity.
Partner with all Marketing, Creative, Production, and Studio leadership.