Sr Director Market Access Strategy, Access Optimization

GSK•Philadelphia, PA

2d•Hybrid

About The Position

The Sr Director of GSK Market Access Strategy is a highly visible position within GSK US Market Access as well as Therapeutic Area Business Units, reporting to the Vice President US Market Access Strategy. This individual will be responsible for leading a best-in-class Access Optimization team that develops and drives access strategy and execution for a subset of GSK’s Non-Oncology Portfolios within Market Access and across multiple cross functional departments. The Sr Director of Access Optimization – will be a key member of the Market Access Strategy leadership team and will serve as a principal contributor to shaping Access and commercialization strategy within the US market.

Requirements

Bachelor’s degree (Marketing, Finance, Pharmacy or Public Health preferred)
7+ years of US Commercial Market Access experience
5+ years with Pharmacy and Medical product experience.
3+ years of People Management Experience

Nice To Haves

Bachelors, MBA, MPH, or PharmD
Substantial US-based experience with market access strategies, account management applications, product launch, pricing, contracting, reimbursement, and distribution concepts
Experience supporting Specialty, anti-infective, vaccines, and / or rare disease therapeutic areas
Supervising, coaching, and evaluating those who develop and recommend market access strategies and purvey services related resolution of coverage, coding and payment issues for payers, providers, and patients.
Unstructured strategy development problems that can be logically linked to revenue and profit specific business cases. Examples include LOE strategies, launch strategies, pricing strategies and clinical development strategies.
Experience with budget management, agency management, consumer insight development, segmentation, and creative development
Ideal candidate has Product launch experience
Financial acumen and P&L mindset
Demonstrated sense of ownership for the shared success of the team and asset
Thrives in a fast-paced, dynamic, competitive environment
Competitive mindset; feels driven to conquer uncharted territory

Responsibilities

Act as the overall lead for market access strategy bringing key learnings to Brand teams and representing the franchise as part of the market access and therapeutic specific brand leadership teams to ensure consistency of approach in setting and executing access strategy for GSK products
Collaborate across Market Access on the development of strategic access plans for in-line brands, new assets, pipeline products inclusive of access landscape development, access customer segmentation, payer strategy, organized customer contracting and channel strategy, pricing, distribution, and value proposition development.
Lead the development of Launch MA strategy and launch plans for specific GSK assets, bridging the gap between pipeline support and launch/in-line support
Communicate access specific strategies to internal business partners to influence brand specific access resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities.
Shape access strategies to the evolving healthcare landscape inclusive of policy changes, payment reform, and evolving provider dynamic and account for current dynamics inclusive of 340B, IRA, MFN, ACIP, and other external factors
Lead development of access strategy and execution plans across payers, organized customers, ACIP, and other access-influencing organizations for the ongoing support of the portfolio strategic imperatives in collaboration with MA colleagues.
Champion priority access initiatives with meaningful impact to the business to commercial leadership and clearly communicate access strategy upwards to Sr. Leadership
Collaborate with Market Access Strategy counterparts to share learnings across business units that will drive franchise success.
Accountable for seeking cross-functional and field team input into access strategy and serve as business unit primary point person for the account management and brand teams.
Develop internal working partnerships with global market access, Value Evidence & Outcomes (VEO), Pricing, Contract strategy, Patient Services, Advocacy / Policy, Finance and Legal to drive critical decision making and ensure proper execution.
Influence Market Access inputs including but not limited to pricing, access uptake, quality of access, and rebate assumptions for pipeline and BD opportunities as needed
Leverage understanding of the competitive landscape to anticipate and pre-empt future competitor moves and ultimately develop and own the near-, mid-, and long-term market access strategy, including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through.
Provide input into above brand access initiatives and pull through learnings in branded access strategy.
Develop, recruit, and retain the best people and be accountable for development plans and employee engagement.
Normal and customary supervisory responsibilities including budget management, performance evaluation, coaching, discipline etc.