Sr. Director, Loyalty Solutions

Bond Brand Loyalty • Toronto, ON

5d • Hybrid

About The Position

At Bond, we design, build, and manage creative and innovative solutions for our clients, all with the goal of helping them build ever-stronger loyalty to their brands. As a Sr. Director, you’ll have your hands on the wheel as we drive the future of loyalty and customer-centric experiences. We pride ourselves on our commitment to in-depth industry knowledge, cutting-edge technologies, and a human-centered design approach. As we continue to expand our services, we are seeking a dynamic and experienced Loyalty Strategist to join our team and play a pivotal role in shaping the future of customer engagement solutions. We are seeking a senior loyalty strategy leader with demonstrated mastery in the design and financial architecture of complex loyalty programs. This role is designed for a practitioner with deep, hands-on expertise in structuring program mechanics, designing benefits and currency systems under real financial constraints, and ensuring strategies are commercially viable, defensible, and differentiated. The right candidate would have led complex design challenges that require judgment over frameworks, proficient in solving for multi-currency earn structures, liability exposure, commercial viability trade-offs, alongside brand synergy and elevation. The mandate of this role includes activating strategic growth within Bond’s portfolio of existing clients by identifying expansion opportunities and translating delivery intelligence into forward-looking client strategies, advancing the practice through methodology development and reusable IP, and representing Bond’s loyalty expertise externally through thought leadership and industry presence. This role plays a critical leadership role, leading complex delivery for Fortune 500 Brands, deepening and expanding relationships with known clients, and building strategic narratives for client growth opportunities.

Requirements

• 10+ years of experience operating as a senior loyalty practitioner within a consulting services environment, or holding strategic responsibility for multiple brand side loyalty programs, with loyalty design, operations and growth mandates.
• Demonstrated ability to lead the design and financial strategy of a loyalty program concurrently as an integrated discipline.
• Deep experience in loyalty program and financial strategy, including P&L design, economics, liability modeling, break even analysis, and incrementality measurement.
• Proven track record in loyalty program design, specifically in program architecture, currency mechanics, tier and status strategy, member value proposition design, and benefits mix optimization.
• Demonstrated success activating growth opportunities, and translating expansion observations into commercial recommendations.
• C-suite executive presence, mastery in story-telling and proven trusted advisor rapport.
• Stellar ability to influence others in a complex, matrix environment and gaining buy-in at multiple levels across the organization.

Responsibilities

• Lead delivery on complex, high-visibility engagements architecting multisegmented program structures, earn-redemption optimizations and evolutions, benefits portfolio & liability restructuring, monetization enhancements, and emotional elevation.
• Own the financial strategy layer of complex engagements including scenario modeling, earn and redemption economics, and the translation of design decisions into client facing commercial recommendations.
• Ability to define recommendations and navigate the tension between member experience ambition and program economics.
• Own strategic growth planning across our known clients, identifying expansion opportunities, building growth narratives, and partnering with Client Development Partners to expand engagements.
• Lead new opportunity solutioning for known clients, translating client business challenges, customer insights, and market dynamics into relevant, differentiated customer engagement and loyalty strategies.
• Bring a strong point of view on evolving market dynamics and customer behaviour into solution design to ensure relevancy for clients, differentiation against competitors, and future read strategies.
• Architect winning loyalty solution proposals, collaborating with cross-functional practices to ensure the integration of innovative thinking across Bond solutions.
• Apply innovation thoughtfully, balancing creativity with operational feasibility and scalability.
• Drive the development of loyalty practice methodology and IP, enhancing our frameworks, diagnostic tools, and design playbooks to elevate the quality and consistency of delivery across the team.
• Define and maintain quality standards for loyalty strategy work, synthesizing patterns across client engagements into reusable practice assets.
• Represent Bond’s loyalty expertise externally, through forums, conferences, and thought leadership content that builds practice visibility and credibility.

Benefits

• Flexibility: A hybrid work model and flexible vacation offers agility to meet the needs of our global business and workforce, allowing us to inspire the best from our people.
• Moments that matter: Social events like F1rst Thursdays, Kick-Off gatherings, and holiday parties make it easy to build relationships and have fun.
• Health & Wellness support: Competitive healthcare and wellness benefits that care for both body and mind including Medical, Dental, Vision, Health Care Spending Account, Employee Assistance Program, access to 24/7 virtual healthcare and/or consultation services for you and your family — all available from your first day.
• Future-focused: Retirement planning assistance with company matching.
• Career development: Access to learning programs, mentorship, stretch projects, and internal mobility to keep you moving forward.
• Celebrating your impact: Recognition programs for individual and team achievements, peer-nominated awards, and service anniversaries.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed