Sr. Director, Lifecycle Marketing
NinjaTrader•Chicago, IL
22h•$175,000 - $225,000•Hybrid
About The Position
NinjaTrader is seeking a Sr. Director of Lifecycle Marketing to lead the evolution of lifecycle into a multi-channel growth engine. This role will define the lifecycle vision, build a high-performing team, and deliver a multi-channel approach starting with in-product lifecycle experiences. This leader will partner closely with Marketing, Product, Data, and Engineering to ensure lifecycle is embedded into the product experience and efforts are delivering positive business outcomes.
Requirements
- 10+ years of experience in lifecycle, CRM, or growth marketing with people leadership experience
- Proven experience building and running multi-channel lifecycle programs, including in-product messaging
- Hands-on experience with Braze or comparable lifecycle marketing platforms
- Demonstrated ability to partner effectively with Marketing, Product, and Engineering teams
- Strong strategic thinking paired with operational excellence
Nice To Haves
- Experience in fintech, big tech, or high-growth B2C companies
- History of building and scaling lifecycle teams and capabilities
- Deep understanding of customer behavior and experimentation frameworks
Responsibilities
- Define and own the lifecycle marketing strategy across the full customer journey, including onboarding, engagement, monetization, retention, and reactivation
- Evolve lifecycle from an email-first approach to multi-channel orchestration with a focus on in-product lifecycle experiences
- Translate business and product strategy into clear lifecycle objectives, KPIs, and experimentation roadmaps
- Partner with Product and Engineering to design and deliver in-product lifecycle experiences
- Ensure lifecycle programs are aligned to product behavior and business objectives
- Lead, mentor, and scale the lifecycle team with a focus on quality, business outcomes, and operational excellence
- Establish standards for lifecycle planning, QA, testing, and measurement
- Continuously raise the bar and support the team to deliver better outcomes
- Serve as the primary lifecycle partner to cross-functional teams
- Influence roadmap priorities by bringing customer insights and lifecycle performance data upstream
- Communicate lifecycle performance and insights clearly to executive stakeholders
- Identify and advocate for martech infrastructure needed to scale lifecycle impact
Benefits
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 1 Service Day Annually
- 401k with 3.5% Company Match
- Paid Parental Bonding Leave
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by NinjaTrader
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
