Sr. Lifecycle Marketing Manager

NinjaTrader•Chicago, IL

11h•$95,000 - $145,000•Hybrid

About The Position

NinjaTrader is seeking a Sr. Lifecycle Marketing Manager to build and scale in-product lifecycle experiences. This role will focus on developing strategies to introduce personalized in-product messaging throughout the customer lifecycle, driving activation, engagement, and retention. This hands-on role is ideal for someone with experience executing multi-channel lifecycle journeys on platforms like Braze, who has a strong performance bias and can turn strategy into executable lifecycle experiences with measurable outcomes.

Requirements

6–8 years of experience in lifecycle, CRM, or growth marketing
Hands-on experience executing campaigns in Braze or comparable platforms
Strong understanding of segmentation, triggers, and customer journeys
Proficiency working with data, metrics, and experimentation
Excellent attention to detail and execution quality

Nice To Haves

Background in fintech, big tech, or high-growth B2C companies

Responsibilities

Build and manage multi-channel lifecycle programs with a focus on in-product messaging
Identify and implement segmentation and personalization opportunities
Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage
Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available
Run A/B tests and experiments to improve lifecycle performance
Monitor campaign performance and surface insights and recommendations
Continuously improve messaging, timing, segmentation, and channel mix
Work closely with Product Marketing to translate messaging and positioning into lifecycle programs
Support product launches by driving awareness and adoption through coordinated lifecycle experiences
Ensure high-quality execution through strong QA and documentation
Drive process improvements as the lifecycle function scales