Director of Lifecycle Marketing
About The Position
Study.com is seeking a strategic, data-driven Director of Lifecycle Marketing to architect and scale customer journeys that drive new members, retention, and long-term value. This is a high-impact leadership role where you'll define and execute lifecycle strategies across customer acquisition, onboarding, engagement, and win back—while embedding personalized AI-powered workflows into every stage of the customer experience. You’ll lead channel owners across email, SMS, push, CRO and GTM strategy, and collaborate closely with Growth, Product, Content, Creative, and Data Science to power sustainable SaaS growth. This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.
Requirements
- 10 years of experience in lifecycle or retention marketing, ideally within a high-scale SaaS or subscription-based product
- Expertise in behavioral segmentation, event-based triggers, funnel design, and customer journey automation
- Strong track record in email, SMS, push, and in-product messaging—with deep knowledge of modern lifecycle platforms
- Fluency in A/B testing, funnel analysis, cohort tracking, and predictive churn modeling
- Demonstrated experience using generative AI tools for campaign ideation, copy creation, personalization, or automated segmentation
- Proven ability to influence cross-functional teams and align lifecycle marketing with product and growth goals
- Analytical AI forward mindset with strong collaboration skills and a hands-on leadership style
Nice To Haves
- Prior work in edtech, consumer SaaS, or mission-driven technology companies
Responsibilities
- Develop and execute a full-funnel lifecycle marketing strategy that improves acquisition, reduces churn, and increases LTV across all user segments.
- Lead journey mapping and leverage AI tools to manage automated workflows based on customer behavior, lifecycle stage, and predictive analytics to identify key friction points and opportunities
- Collaborate with the Product team to analyze customer data and co-lead CRO testing programs, identifying patterns and opportunities to grow Study.com’s member base and increase CVR, retention, and LTV revenue.
- Implement robust testing and optimization frameworks across lifecycle channels, with clear KPIs and cohort tracking.
- Partner with Product, BI, and Engineering to drive data-enriched lifecycle experiences—including event-based triggers, dynamic messaging, and cross-channel orchestration.
- Share strategic insights and performance results with leadership, developing KPIs and forecasts that align with broader marketing and business objectives.
- Direct go-to-market (GTM) strategy and execution efforts, collaborating with cross-functional stakeholders to ensure cohesive positioning, messaging, and launch plans that drive product adoption and business growth.
- Lead, develop, and actively contribute as both a player and coach to a high-performing team of lifecycle and product marketers, driving strategy, execution, and continuous improvement across all initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
