Director, Customer Lifecycle Marketing

Keeper Security

2h • Remote

About The Position

The Director of Customer Marketing will own and evolve Keeper’s global customer marketing strategy to drive engagement, product adoption, retention, and expansion across all customer segments and key regions, including North America, EMEA, and APAC. This is a player-coach role: you will lead and scale a high-performing team while remaining hands-on in strategy, execution, and cross-functional alignment. The ideal candidate blends strategic vision, analytical rigor, and operational excellence, building programs that measurably improve activation, net revenue retention, and expansion outcomes through upsell, cross-sell, and advocacy initiatives.

Requirements

• 8+ years of experience in customer marketing, lifecycle marketing, or growth marketing roles, including 3+ years in a people leadership capacity within B2B SaaS (cybersecurity preferred)
• Proven track record of driving measurable outcomes across adoption, retention, and expansion (upsell/cross-sell) at scale
• Experience executing global programs across multiple regions (North America, EMEA, APAC) and customer segments (SMB through Enterprise)
• Deep knowledge of customer lifecycle management, segmentation, journey design, experimentation, and data-driven marketing
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and comfort partnering with RevOps/CS Ops on orchestration, data, and reporting
• Strong analytical skills with the ability to translate data into insights and actionable strategies
• Exceptional leadership, communication, and cross-functional collaboration skills
• Demonstrated success partnering with Customer Success, Sales, Product, and Product Marketing to deliver aligned growth initiatives
• Strong content and storytelling abilities to drive customer engagement and advocacy
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

Responsibilities

• Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions
• Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability
• Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction
• Build segmentation and journey strategy by persona, region, product/SKU, and customer maturity; implement trigger-based lifecycle programs
• Partner with Customer Success, Sales, and Product to design and execute cross-sell/upsell campaigns aligned to customer needs and product roadmap
• Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, customer ABM, retargeting/paid social (as appropriate), events, and partner channels
• Build and scale customer advocacy programs including references, testimonials, case studies, and review programs (e.g., G2, Gartner Peer Insights)
• Establish measurement frameworks and reporting for engagement, adoption, retention, and expansion; translate insights into continuous optimization
• Partner with Product Marketing, Demand Generation, Channel Marketing, RevOps/CS Ops, and regional leaders to align strategy, messaging, and execution
• Support regional leaders with localized campaigns, messaging, and enablement materials tailored to customer dynamics and cultural nuances
• Own and manage the global customer marketing budget to maximize ROI across programs and regions

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above-market annual bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Director