Sr. Director, HCP Marketing - Dermatology

Takeda•Cambridge, MA

16d•Hybrid

About The Position

Join Takeda as the Senior Director of HCP Marketing - Dermatology, where you will be a champion of Takeda's culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross functional teams and executive leadership to develop and execute strategies that ensure maximum success. In this role, you will report to the Vice President, U.S. Dermatology Franchise and will lead the cross-functional brand strategy.

Requirements

Bachelor's degree
12+ years of commercial pharma experience, including significant HCP marketing experience with 5 years in leadership level positions with increasing responsibilities
Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork
Extensive experience in both marketing strategy and marketing execution
Proven track record in marketing innovation
Ability to understand and leverage analytics to drive decision making
Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy
People Development – Ability to assess strengths and development areas of staff members and provide suggestions for development
Management – Ability to set priorities, develop workflow processes, and direct staff
Communication – Ability to communicate ideas and data, both verbally and written, in a persuasive and appropriate manner
Budgeting – Ability to create and maintain an accurate budget for department expenses

Nice To Haves

MBA
Commercial pharma experience in Psoriasis, including an in-depth understanding of the disease state, treatment paradigms, and future trends
New product launch experience
Marketing techniques – comprehensive understanding of pharmaceutical marketing methods, tools and concepts. (e.g. market research, advertising, public relations, media placement, etc.)
Specialty pharma – experience working with specialty therapies, buy & bill reimbursement, complex biologics

Responsibilities

Lead and create HCP marketing capabilities for franchise which include leading launch strategy development, go to market strategy, and tactical planning for new product launch
Oversee the creation and execution of the following: Branded and unbranded personal promotions, Branded and unbranded non-personal promotions, Brand planning and competitive workshops, Advocacy and professional organization relationships, Salesforce national meeting marketing execution, Commercial medical insight generation through physician interactions and ad boards
Maintain core brand message architecture and creative to be aligned to brand's and franchise's strategic priorities
Orchestrate brand plan process by mobilizing all functional leads to create a cross-functional situation analysis, strategic direction, and full tactical build-up and budget
Drive overall marketing direction that corresponds to and takes advantage of key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction
Brand representative to Global Product Team (GPT)
Brand representative on label updates
Support preparation for key financial and budget timepoints throughout the year
Partner with Sales Leadership to gather local insights and feedback; develop and adapt plans to support personal HCP promotion and anticipate needs or communicate updates and changes
Oversee development and evolution of tactics and resources across all available channels – personal, non-personal, congress
Guide the development of staff members in marketing expertise, organizational awareness, exposure, and career development
Manage high level relationship with key creative agencies and yearly assessment for any core agency needs for the HCP audience
Represent brand-specific commercial perspectives in organizational decision-making related to Global Commercial Strategy, GPT, life cycle development, and clinical development programs.
Manage significant opex spend budget