Associate Brand Director - HCP Marketing

Neurocrine Biosciences • San Diego, CA

11h

About The Position

Provides strategic direction and oversight of all HCP marketing strategies and initiatives for the assigned brand and identifies new opportunities. Member of Extended Branded promotion Leadership Team. Leads strategic planning for all branded promotion marketing initiatives and collaborates across multiple functional areas to ensure alignment on branded promotion objectives. Accountable for the development, management, and execution of assigned branded promotion initiatives. Drives collaboration and coordination with Legal and Compliance with respect to the management of risk involved with branded promotion initiatives. Leads collaboration across key stakeholder groups including Field Medical, Field Medical Marketing, Marketing Operations, Field Operations, Field Sales, Sales Training, and Commercial Operations

Requirements

• BS/BA degree in marketing or life sciences and 10+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in CNS and/or psychiatry is a plus OR Master's degree and 8+ years of similar experience noted above OR PharmD or PhD and 5+ years of similar experience noted above
• Emerging as an internal thought leader with technical and/or business expertise
• Applies in-depth knowledge of own area of expertise to solve problems
• Applies expertise to manage critical projects and/or relationships
• Integrates analysis of business objectives and strategic direction to resolve problems and recommend solutions
• Has input into short-term strategy and may be involved in long-term strategy on a functional level
• Strong communications, problem-solving, analytical thinking, and influencing skills
• Demonstrated ability to work independently and take a lead role on assigned projects
• Strong aptitude for building positive working relationships
• Demonstrated ability to effectively manage multiple projects and vendors, including agency partners
• Advanced in PowerPoint, Word and Excel

Nice To Haves

• Neuro/psych experience preferred but not required

Responsibilities

• Responsible for building, developing and coaching team in support of the execution of overall business objectives.
• Accountable for branded promotion success for HCP strategy and tactical execution
• Responsible for executing digital strategy in partnership with Omni Channel team
• Ensures consistency of execution with marketing strategy across all Branded Promotional projects and programs, including but not limited to: national congresses, digital, non-personal promotion, execution of Omni strategy
• Leads branded promotion strategy planning for assigned product
• Collaborates in formulating strategy and leading execution of overall branded promotion initiatives as a member of the Extended Branded promotion Leadership Team.
• Oversees relationship with AOR agency and other business partners for projects related to branded promotion.
• Partners closely with commercial team on branded promotion related initiatives to ensure strategic alignment across all stakeholder groups.
• Drives the development and execution of branded promotion initiatives to increase branded promotion awareness and adoption, including, but not limited to, brand educational content, print and digital materials, congress activities and other HCP initiatives
• Partners closely with cross functional partners to drive and develop innovative branded promotional programs and support strategic planning.
• Proactively utilizes customer and marketplace insights to identify, develop, and execute business initiatives that advance branded promotion; analyzes and interprets market research and sales data to inform strategic branded promotion direction.
• Accountable for annual branded promotional budget, ensuring budget aligns with overall budget and expenses are managed to plan.
• Plays a large role in annual branded promotion planning activities and budgeting.
• Work collaboratively with Legal and Compliance to ensure adherence to all applicable guidance and requirements.
• Other duties as assigned.

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees