Associate Director - Reblozyl HCP Marketing

Bristol Myers Squibb • Princeton, NJ

7d

About The Position

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Position Summary: The Associate Director, HCP Marketing –will serve as a key architect of the Reblozyl brand’s healthcare professional (HCP) engagement strategy—owning the development of core messaging, creative campaigns, and measurement frameworks that drive consistent, data-informed execution across channels. This role will combine strategic insight, creative excellence, and digital fluency to ensure Reblozyl’s value proposition is communicated with clarity and impact. The ideal candidate thrives in a matrixed environment, connecting insights to action and translating brand strategy into integrated, measurable, and high-performing HCP campaigns.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred
• 7+ years of pharmaceutical or biotech marketing experience with a focus on HCP strategy, creative development, and omnichannel execution
• Demonstrated expertise in translating insights into compelling brand narratives
• Strong understanding of digital marketing, KPI frameworks, and customer engagement analytics
• Proven ability to lead agencies, manage complex projects, and collaborate across cross-functional teams

Nice To Haves

• Oncology, hematology, or specialty therapeutics experience preferred

Responsibilities

• Lead the development, refinement, and pull-through of the Reblozyl HCP core messaging platform, ensuring alignment with brand positioning and data evolution.
• Translate clinical, behavioral, and competitive insights into impactful narratives that motivate earlier treatment adoption and optimal dosing behavior.
• Partner with cross-functional teams to ensure message consistency across HCP channels and tactics.
• Serve as the creative and messaging steward, overseeing campaign concepting, content development, and execution through agency partners.
• Drive the omnichannel engagement plan for HCPs, ensuring message sequencing and personalization across channels.
• Partner with the Omnichannel Strategy and Next-Best Action (NCM) teams to enhance targeting precision and ensure orchestration aligns to customer needs and brand priorities.
• Lead the integration of modular content and data-driven insights to support real-time message optimization and campaign agility.
• Oversee the alignment of content calendars, channel KPIs, and campaign objectives across owned and paid media.
• Define and track HCP marketing KPIs, in partnership with insights and analytics, to evaluate campaign performance and ROI.
• Translate data into actionable insights to refine content strategy, message resonance, and channel mix.
• Lead quarterly performance reviews to assess effectiveness and recommend optimizations across the HCP journey.
• Partner with Market Research to continuously evolve understanding of customer segments, unmet needs, and decision drivers.
• Collaborate closely with Medical, Access, Patient Marketing, and Analytics teams to ensure message alignment across the ecosystem.
• Partner with Legal, Regulatory, and Compliance to ensure all creative materials meet company standards while driving innovation and agility.
• Represent HCP marketing in enterprise forums focused on digital innovation, customer experience, and measurement excellence.

Benefits

• Medical, pharmacy, dental and vision care.
• Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
• Financial well-being resources and a 401(K).
• Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support.
• Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility.
• Parental, caregiver, bereavement, and military leave.
• Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources.
• Other perks like tuition reimbursement and a recognition program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees