Sr. Director / Director, Product Marketing – Health Systems

Hippocratic AI•Palo Alto, CA

1d•Onsite

About The Position

The Product Marketing leader for Provider (Health Systems) will be the senior marketing leader for Hippocratic AI’s largest and highest-priority market, reporting to the CMO. This role is central to the commercial business, owning the narrative, positioning, and pipeline strategy that connects the clinical AI platform to the operational realities of care delivery organizations. This is a specialized marketing leadership role, requiring the ability to engage with health system C-suite executives on critical issues like staffing shortages, nursing burnout, revenue cycle pressure, and care management economics. The successful candidate will translate Hippocratic AI’s autonomous AI agents' capabilities into measurable ROI, patient throughput, clinical outcomes, and operational efficiency, owning the value and ROI narrative in the market. The role involves collaboration with the Head of Provider Sales, a central marketing hub, and clinical teams to build an integrated go-to-market engine for the provider segment, with direct ownership of pipeline, conversion, and expansion. Initially a senior individual contributor role, there is an expectation to produce at a high level and build out a team as the segment scales. The team operates on an agentic-first model, leveraging AI infrastructure, tooling, and workflows to maximize output. Deep health systems and provider domain expertise is paramount, and the candidate will be expected to embrace AI tools for competitive monitoring, content generation, and market research synthesis. AI fluency will be tested through a practical project during the interview process.

Requirements

10+ years in product marketing, with at least 5 years focused specifically on marketing technology solutions to health systems and care delivery organizations. You have led GTM strategy at the segment or business unit level, not just executed campaigns.
Deep, firsthand knowledge of health system operations: revenue cycle, clinical workflows, nursing operations, care management, and value-based care models. You have lived in this world, not just studied it.
Experience marketing to health system C-suite buyers (CEO, CFO, CMO, CNO, CIO, CMIO). You understand who influences, who decides, how budgets work, and how committees are structured. You can hold a peer-level conversation with any of them.
Proven ability to tie your work to specific pipeline dollars. You have owned a pipeline target and can show marketing-sourced revenue impact with real numbers, not directional claims.
Experience at a company during a significant growth phase (3-5x revenue or customer scaling) where you played a direct role in building and leading the go-to-market motion for the provider or health system segment.
Strong competitive positioning instincts. You can tear down any competitor’s messaging in your segment and produce a differentiated counter-narrative quickly.
Expert-level fluency with AI tools for marketing workflows. Our interview process includes a practical project that tests this directly.
A bachelor’s degree plus an MBA or advanced degree is required.
A track record of creating sales enablement that sales teams actually use and that directly influences deal outcomes.

Nice To Haves

Experience with AI/ML products in healthcare, particularly clinical AI or patient-facing AI applications.
Familiarity with the provider competitive landscape: Epic, Oracle Health/Cerner, ambient AI companies (Abridge, Suki, Ambience), care management platforms (Innovaccer, Evolent).
Experience supporting healthcare conferences (HIMSS, ViVE, Becker’s, JP Morgan Healthcare).
Background at a Series A-D health tech or enterprise SaaS company that scaled from early-stage to growth-stage, ideally in a Sr. Director or VP capacity during that growth.
Published thought leadership or speaking engagements on health system digital transformation or AI in healthcare.

Responsibilities

Own the Provider Segment Narrative: Develop and refine messaging and positioning that resonates with health system C-suite buyers across care delivery, nursing operations, revenue cycle, and value-based care use cases. Ensure every piece of content, every pitch, and every campaign tells a consistent, compelling story about how Hippocratic AI solves their most pressing problems.
Drive Marketing-Sourced Pipeline: Partner with the Director of Demand Generation to design and execute ABM campaigns, event strategy, and targeted outreach that generates qualified pipeline for the provider segment. Own the MQL-to-SAL handoff, conversion metrics, and pipeline velocity. You will carry a number.
Develop Customer Evidence and ROI Frameworks: Create battlecards, ROI calculators, objection handling frameworks, customer evidence decks, and pitch materials that your sales counterparts actually use in live conversations. Partner closely with Hollie Vugrinovich (Head of Provider Sales) to refine based on what is working in the field.
Build Sales Enablement That Moves Deals: Partner with customer success and clinical teams to build ROI case studies, outcome data, and customer proof points grounded in real deployment results. Co-own expansion pipeline by identifying cross-sell and upsell opportunities from existing provider accounts.
Own Competitive Intelligence: Monitor and deconstruct competitor positioning across Epic, Oracle Health, ambient AI companies, and care management platforms. Produce competitive teardowns and battlecards that give the sales team differentiated talk tracks for every major competitor scenario.
Map the Buyer and the Buying Process: Build and maintain detailed buyer personas for health system decision-makers and influencers. Document the buying committee structure, budget cycles, procurement process, and key objections at each stage.
Shape Conference and Event Presence: Own HAI’s messaging and presence at HIMSS, ViVE, Becker’s, and other provider-focused events. Develop session abstracts, speaking points, and supporting collateral that positions HAI as the trusted authority in clinical AI safety.
Own Product Launches for Health Systems: Lead go-to-market planning and execution for new product capabilities targeting health system buyers. Own launch messaging, sales enablement materials, and buyer-facing collateral for CIOs, CMIOs, CNOs, and VP-level operational leaders.
Partner with Product Management: Serve as the voice of health system buyers into the product roadmap. Share use case definitions, competitive intelligence, and customer advisory input with the Product team. Co-own launch planning while Product owns feature prioritization and technical specs.
Drive Content Strategy for Provider Audiences: Collaborate with the Director of Thought Leadership & Content and Sr. Director of Clinical Content to build the editorial calendar for provider-focused content: whitepapers, webinars, case studies, clinical evidence summaries, and conference presentations.
Own Market Intelligence: Conduct provider segment market research including TAM analysis, market trends, regulatory shifts, and buyer sentiment. Feed insights back to product, sales, and executive leadership to inform strategy.