Sr. Director / Director, Product Marketing – Life Sciences

Hippocratic AI•Palo Alto, CA

4d•Onsite

About The Position

Reporting to the CMO, the Product Marketing leader for Life Sciences (Pharma + MedTech) will own Hippocratic AI’s positioning, pipeline strategy, and go-to-market execution across pharma patient services, medical affairs, HCP engagement, and MedTech. This is one of the company’s highest-priority growth segments. This is not a generalist marketing leadership role. You will walk into rooms with VP Patient Services, Heads of Medical Affairs, VP Commercial Operations, and clinical specialists and hold peer-level conversations about patient engagement gaps, HCP communication challenges, regulatory constraints, and the economics of patient services programs. You will translate what Hippocratic AI’s safe, autonomous AI agents can do into the language these buyers care about: patient adherence, HCP reach, MLR-compliant engagement, and measurable outcomes. You will work alongside a central marketing hub (demand gen, thought leadership, clinical content) and sales teams to build an integrated go-to-market engine for the life sciences segment. You own the pipeline. You own conversion. You own the expansion. This is a senior individual contributor role initially, with the expectation that you produce at a high level from day one and build out your team as the segment scales. This team is built on an agentic-first operating model. We invest in AI infrastructure, tooling, and workflows that let each team member produce output that would traditionally require a much larger team. Our CMO runs his workflow through AI-augmented tools integrated with Slack, Jira, Google Drive, and Gmail. Our marketing ops lead is building agentic tooling that automates production work. For this role, depth in the life sciences domain is the primary filter. But you will be expected to embrace AI tools as part of how this team operates. We are looking for someone who is open to and excited about AI-augmented workflows: using AI tools for competitive monitoring, first-draft content generation, and market research synthesis. Deep life sciences expertise and the ability to build a GTM motion from scratch are the non-negotiables for this role. AI fluency is tested in our interview process, which includes a practical project.

Requirements

10+ years in product marketing, with at least 5 years focused specifically on marketing technology solutions to pharma, MedTech, or life sciences organizations. You have led GTM strategy at the segment or business unit level.
Deep knowledge of pharma commercial operations: patient services/hub programs, medical affairs, HCP engagement, field medical. You understand MedTech go-to-market: clinical specialists, KOL engagement, and evidence generation.
Experience marketing to pharma/MedTech buyers: VP Patient Services, Head of Medical Affairs, VP Commercial Operations. You understand regulatory constraints on pharma marketing (MLR review, fair balance, off-label).
Proven ability to tie your work to specific pipeline dollars. You have owned a pipeline target and can show marketing-sourced revenue impact with real numbers.
Proven experience taking a healthcare technology product from 0-to-1 in a life sciences or adjacent segment, building the GTM motion from initial positioning through the first pipeline. This is a nascent segment for HAI, and we need someone who has built from scratch, not optimized an existing engine.
Expert-level fluency with AI tools for marketing workflows. Our interview process includes a practical project that directly tests this.
A bachelor’s degree plus an MBA or advanced degree is required.
Strong competitive positioning instincts. You can tear down any competitor’s messaging in your segment and produce a differentiated counter-narrative quickly.

Nice To Haves

Experience with AI/ML products in healthcare, particularly clinical AI or patient-facing AI applications.
Familiarity with the life sciences technology landscape: Veeva, IQVIA, Medidata, specialized patient services platforms.
Experience supporting life sciences conferences (DIA, SCOPE, eyeforpharma, JP Morgan Healthcare).
Background at a Series A-D health tech or enterprise SaaS company that scaled from early-stage to growth-stage.

Responsibilities

Own the Life Sciences Segment Narrative: Develop and refine messaging and positioning that resonates with pharma and MedTech buyers across patient services, medical affairs, HCP engagement, and clinical specialist use cases.
Drive Marketing-Sourced Pipeline: Partner with the Director of Demand Generation to design and execute ABM campaigns, event strategy, and targeted outreach that generate a qualified pipeline for the life sciences segment. Own MQL-to-SAL handoff, conversion metrics, and pipeline velocity.
Build Sales Enablement That Moves Deals: Create battlecards, ROI calculators, objection handling frameworks, customer evidence decks, and pitch materials. Partner closely with the Life Sciences sales team to refine based on what is working in the field.
Own Competitive Intelligence: Monitor and deconstruct competitor positioning across Veeva, IQVIA, Medidata, and specialized patient services platforms. Produce competitive teardowns and battlecards for every major competitor scenario.
Develop Customer Evidence and ROI Frameworks: Partner with customer success and clinical teams to build ROI case studies, outcome data, and customer proof points grounded in real deployment results. Co-own the expansion pipeline by identifying cross-sell and upsell opportunities.
Navigate Regulatory Constraints: Ensure all life sciences marketing content is MLR-review ready. Understand fair balance, off-label considerations, and the regulatory guardrails that shape pharma marketing.
Shape Conference and Event Presence: Own HAI’s messaging and presence at DIA, SCOPE, eyeforpharma, and other life sciences events. Develop session abstracts, speaking points, and supporting collateral.
Own Product Launches for Life Sciences: Lead go-to-market planning and execution for new product capabilities targeting pharma and biotech buyers. Own launch messaging, sales enablement materials, and buyer-facing collateral for clinical operations, medical affairs, and commercial teams.
Partner with Product Management: Serve as the voice of life sciences buyers into the product roadmap. Share use case definitions, competitive intelligence, and customer advisory input with the Product team. Co-own launch planning while Product owns feature prioritization and technical specs.
Drive Content Strategy for Life Sciences Audiences: Collaborate with the Head of Clinical Content to build the editorial calendar for life sciences content: whitepapers, case studies, clinical evidence summaries, and regulatory narratives.
Own Market Intelligence: Conduct life sciences segment market research including TAM analysis, market trends, regulatory shifts, and buyer sentiment. Feed insights back to product, sales, and executive leadership.