Sr. Director, Digital Product & Site Merchandising - Remote

David's Bridal•King of Prussia, PA

11d•$128,800 - $193,200•Remote

About The Position

The Sr. Director, Digital Product & Site Merchandising leads the strategy, roadmap, and execution of the digital product ecosystem and ecommerce experience. This role owns the end-to-end digital journey, site merchandising, and go-to-market execution, driving conversion, engagement, and customer lifetime value. The Sr. Director partners with cross-functional teams to deliver customer-obsessed, data-driven digital experiences that align to business goals.

Requirements

BA/BS in Business, Marketing, Digital Commerce, or related field required; advanced degree preferred.
8+ years of ecommerce or digital product management experience
strong background in analytics, optimization, and digital product ownership
experience partnering with technology teams
proven leadership experience.
Expertise in ecommerce analytics, CRO, UX optimization, digital merchandising, and product management
experience with Adobe Analytics, Google Analytics or similar
strong communication and leadership skills.

Nice To Haves

advanced degree preferred

Responsibilities

Define and lead the digital product strategy and roadmap aligned to conversion, engagement, and CLV.
Translate business objectives into prioritized digital initiatives, enhancements, and experiments.
Own the customer journey across digital touchpoints and lead UX optimization and experimentation.
Lead site merchandising strategy including promotions, product storytelling, and search optimization.
Own ecommerce KPIs including conversion, AOV, UPT, and funnel metrics, providing insights and dashboards.
Partner closely with IT, UX, Analytics, Merchandising, and Marketing to deliver digital experiences.
Lead, mentor, and develop a team of digital product and site merchandising professionals.