Sr. Director, Digital Optimization & Planning

Foot Locker•New York, NY

6d•$177,000 - $237,000•Hybrid

About The Position

At Foot Locker Inc., our mission to inspire and empower youth culture guides how we build innovative, high-performing digital experiences. The Sr. Director, Digital Optimization & Planning plays a critical leadership role in delivering on our Growth Strategy by transforming how we test, measure, and optimize the digital ecosystem. In this position, you will lead three core capabilities—Experimentation & Testing, Digital Analytics, and Commercial Planning - ensuring that our digital decisions are grounded in insights, executed with operational rigor, and translated into measurable business impact.

Requirements

Bachelor’s degree in business, analytics, marketing, economics, statistics, or related field required.
Minimum 10 years of experience in digital optimization, experimentation, analytics, or e‑commerce; retail experience required.
Demonstrated leadership of multi‑disciplinary digital teams with multiple management layers.
Expertise in A/B and multivariate testing methodologies, digital analytics platforms, and e‑commerce performance levers.
Strong understanding of merchandising, marketing, site operations, and financial drivers of e‑commerce performance.
Proven ability to influence at the executive level through clear storytelling and insights‑driven recommendations.

Responsibilities

Lead the end-to-end optimization strategy across experimentation, analytics, and commercial planning to improve conversion and drive profitable growth.
Refine the operating model, governance, and roadmap for digital testing and performance optimization.
Partner closely with E-commerce, Merchandising, Marketing, Media, Finance, and Technology to align optimization initiatives with enterprise business priorities.
Represent Digital Optimization in executive business reviews, sharing insights and actions that influence strategy and investment decisions
Manage a team of 10+ associates with ownership across the following areas: Experimentation & Testing, Digital Analytics, and Commercial Planning.
Define and oversee the A/B and multivariate testing roadmap for site experience, promotions, merchandising, personalization, checkout, and landing pages.
Govern test design, platform execution, statistical methodology, and results interpretation.
Champion a test‑and‑learn culture across digital teams in partnership with EXV testing pods.
Lead the digital analytics strategy, including KPI frameworks, funnel analysis, dashboards, tagging strategy, and behavioral insights.
Lead in building standardized reporting that scales across banners and empowers self‑service capability for business teams.
Partner with cross‑functional teams to ensure analytics foundations—tagging, instrumentation, and data pipelines—are accurate and well‑
Lead the team driving the digital commercial calendar, ensuring cross‑functional alignment with Merchandising, Marketing, Media, Creative, and Operations.
Lead seasonal planning, promotions, product launches, and digital activation processes across banners.
Own the digital perspective on monthly/daily demand and sales forecasting process
Streamline workflows for cross-functional activation to ensure consistent and timely execution of commercial plans.