Sr. Director, Demand Gen & Field Marketing

LinkSquares, Inc.•Boston, MA

20h•$180,000 - $220,000•Onsite

About The Position

The Sr. Director, Demand Generation & Field Marketing will be the primary architect of building, filling, and accelerating our new business funnel across target markets, developing and optimizing integrated demand generation programs across organic and paid channels. You’ll join a collaborative team where you have the autonomy to evolve an existing foundation while building a modern, AI-first demand generation engine. A critical part of this role will be leveraging AI, automation, and AI agents to transform how demand generation operates—identifying opportunities to improve audience identification, campaign development, personalization, experimentation, prospect engagement, optimization, and reporting to deliver exceptional business outcomes.

Requirements

7–10+ years of experience developing and leading demand generation strategies within B2B SaaS companies, preferably supporting high-volume and high-velocity sales motions.
Demonstrated experience owning the strategy, framework, development, and execution of global, multi-channel demand generation programs targeting mid-market companies and delivering measurable pipeline.
Strong understanding of B2B SaaS GTM strategy, ICP development, personas, buying journeys, use cases, pipeline generation, and funnel conversion.
Strong experience with AEO, SEO, SEM, paid social, LinkedIn, review sites, intent data, and ABM platforms such as 6sense.
Demonstrated experience using generative AI, AI agents, automation, or AI-powered marketing platforms for audience research, campaign ideation, content creation, personalization, prospect intelligence, experimentation, campaign optimization, and performance analysis.
Competent user of marketing automation platforms such as HubSpot, CRM platforms such as Salesforce, Excel, Google Workspace, and marketing analytics/reporting tools.
Outstanding written, verbal communication, and executive presentation skills.
Metrics-focused, highly accountable, results-oriented, high energy, intellectually curious, and comfortable challenging traditional approaches.

Responsibilities

Develop and lead the global demand generation strategy aligned to LinkSquares’ GTM priorities, target segments, pipeline goals, and evolving market dynamics.
Own overall pipeline goals across Marketing, Sales, and SDR-generated sources in support of new bookings targets.
Manage a portfolio of new-logo acquisition campaigns and continually identify new opportunities to build awareness, engagement, and pipeline within our addressable market.
Own the creation and execution of integrated demand generation plans in partnership with Marcom, Product Marketing, Sales, SDR, and Revenue Operations.
Lead a team of marketing managers and agency partners across email, direct mail, organic digital, paid search, paid social, events, webinars, ABM, and emerging channels.
Build AI and agentic capabilities into the demand generation operating model, identifying repeatable workflows that can be automated or augmented to increase team productivity, campaign velocity, personalization, and performance.
Partner with Sales and SDR leadership to develop prospecting and account-engagement programs that uncover new opportunities, improve account penetration, and accelerate deal velocity.
Explore opportunities to use AI and agents to improve prospect research, prioritization, personalization, and follow-up.
Communicate marketing program strategy, status, performance, insights, and recommendations across the GTM organization.
Participate in Quarterly Business Reviews and executive-level business reviews.
Partner closely with Revenue Operations on ICP and persona segmentation, account prioritization, attribution, funnel measurement, and database strategy.
Monitor demand funnel performance, conversion rates, pipeline contribution, CAC, and channel efficiency, using both traditional analytics and AI-powered analysis to identify trends, opportunities, and recommended actions.