Sr. Director - Creative Services

Shi International Corp.•Somerset, NJ

56d•$150,000 - $180,000

About The Position

The Sr. Director of Creative Services serves as both the lead creative for SHI as well as leading SHI's multidisciplinary creative team, including Graphic Design, Copywriting, Web Design, and Video Production-to deliver high-impact, brand-aligned content that drives business growth and elevates SHI's market presence. This role oversees creative strategy, team development, operational excellence, and cross-functional collaboration across marketing, sales, and executive stakeholders.

Requirements

Bachelor's degree in Graphic Design, Marketing, Communications, Fine Arts, or a related field required.
10+ years of experience in creative roles, ideally in B2B Technology, with at least 5 years in a leadership capacity.
Proven ability to lead multidisciplinary creative teams and deliver strategic brand initiatives.
Strong portfolio showcasing creative direction across digital, print, and experiential campaigns.
Strong understanding of branding, marketing strategy, and digital content production.
Exceptional communication, leadership, and organizational skills.
Ability to manage multiple priorities and stakeholders with professionalism and clarity.
Experience with project management platforms and creative operations tools.
Ability to travel to SHI, Partner, and Customer Events
Ability to travel 25%
Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences. - Expert
The skill to assess market trends, consumer behavior, and competitive dynamics to inform strategic marketing decisions. - Expert
The capability to design and implement marketing strategies that align with the overall business strategy, driving organizational success through effective branding and market positioning. - Expert
Ability to build and maintain relationships with key stakeholders, including clients, partners, and board members, which is essential for fostering collaboration and ensuring organizational alignment. - Expert
Experience in developing and executing strategies to generate interest and support the sales process. - Expert
Understanding of IT industry trends and dynamics, ensuring continuous learning and staying ahead of market shifts. - Expert

Responsibilities

Define and maintain SHI's visual and messaging standards across all creative outputs.
Ensure consistency, quality, and brand alignment in design, copy, video, and digital assets.
Review and approve high-impact creative deliverables.
Guide the team to produce work that resonates with target audiences and reflects SHI's brand identity.
Shape creative strategies that support SHI's business objectives and marketing goals.
Collaborate with stakeholders to translate campaign briefs into compelling concepts.
Use audience insights, performance data, and industry trends to inform creative planning and innovation.
Work with marketing and SHI leadership to define and deliver strategies to continue developing and building the SHI brand
Ensure SHI brand guidelines and values are reflected across all communications channels
Establish and execute the creative vision aligned with SHI's brand strategy and business goals.
Act as the primary point of contact for creative strategy across campaigns and initiatives.
Represent Creative Services in executive forums, including visibility calls, forecasting meetings, and strategic planning sessions.
Lead and mentor a team of creative professionals, fostering innovation and accountability.
Conduct regular 1:1s and team stand-ups to maintain alignment and momentum.
Develop career paths and growth frameworks, including promotion matrices and performance plans.
Oversee project intake, prioritization, and execution in partnership with the Creative Operations Lead.
Drive adoption of project management systems and process documentation for consistency and visibility.
Champion brand governance and creative education across departments.
Partner with marketing, product, partner, and events teams to align creative output with campaign objectives.
Collaborate with HR and Finance on talent planning, promotions, and contractor onboarding.
Support executive briefings, premier events, and strategic initiatives with tailored creative assets.
Ensure all creative deliverables meet brand standards, audience expectations, and strategic goals.
Provide feedback and direction on high-visibility projects, including messaging, visual identity, and video storytelling.