Sr. Director, Creative

Zenni Optical•Los Angeles, CA

10d•$210,000 - $263,000•Hybrid

About The Position

We’re seeking a visionary Senior Director, Creative to lead Zenni’s creative organization through its next chapter of brand evolution and growth. This senior role requires a transformative, highly strategic leader who can shape, elevate, and scale our brand across every touchpoint—while building a world-class internal creative function. Reporting to the VP, Engagement Marketing, you will oversee creative strategy, brand identity, cross-channel execution, and the operational systems that enable breakthrough, high-velocity creative. You’ll lead a multidisciplinary team and partner closely with product marketing, multimedia, performance, product, UX, and e-commerce to deliver work that is not only beautiful and on-brand, but also drives measurable business impact. Note: while we are open to remote candidates, we have a strong preference for Los Angeles-based folks who are able to work in a hybrid schedule out of our studio in downtown LA.

Requirements

10+ years of progressive creative leadership experience
Proven track record leading multidisciplinary creative teams
Deep expertise in digital design, brand systems, UX/UI, and storytelling
Portfolio showcasing innovative, cross-channel work
Strong executive communication skills

Nice To Haves

Experience in fast-paced agency or high-growth DTC brand environments is strongly preferred
Background in fashion, lifestyle, retail, or consumer goods is a plus
Experience scaling a creative team during brand transformation
Experience collaborating with in-house production teams

Responsibilities

Creative Vision & Brand Leadership: Set and lead the end-to-end creative vision, ensuring all brand expressions ladder up to a unified, future-forward brand strategy. Serve as a key partner to executive leadership in defining how Zenni shows up across categories, audiences, and brand moments. Drive the evolution of visual identity, voice, and brand systems.
Multi-channel Creative Leadership: Oversee and innovate creative across web, digital, organic social, paid media, video, packaging, retail, IRL experiences, partnerships, and brand campaigns.
Team Leadership & Organizational Design: Lead and mentor a high-performing creative team. Define the organizational blueprint for a best-in-class internal creative.
Creative Operations & Process Excellence: Architect operational foundations for speed, quality, and scale. Standardize workflows and ensure cross-functional cohesion.
Campaign & Content Leadership: Lead integrated campaigns, product launches, and content storytelling that drive brand and business impact.
Cross-Functional Partnership: Collaborate closely with Product Marketing, Performance Marketing, E-commerce, UX, and CRM.
Creative Integrity & Output Oversight: Ensure Zenni shows up with a cohesive brand look and feel across all outputs.
Innovation & Culture: Champion new creative technologies, AI-driven processes, and test-and-learn approaches.

Benefits

Annual Bonus Program
Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
Basic Life and AD&D with option for additional voluntary coverage
Short and long term disability coverage
401k with up to 4% match
EAP and Spring Health that gives you and dependents access to free therapy and coaching
Free access for you and your family to our digital wellness platform - Wellness Coach
Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
Family forming & fertility support and services through Maven
Annual Zenni Gift Card - to use towards our products!