Sr. Director, Communications - Flag Football

TMRW Sports•Orlando, FL

About The Position

TMRW Sports is seeking a strategic, creative, and media-savvy Sr. Director, Communications - Flag Football to lead communications strategy for its professional Flag Football league. Reporting to the Vice President, Marketing - Flag Football, this role will be responsible for building and executing an integrated communications function from the ground up, helping establish the league's voice, elevate its profile, and drive awareness among fans, media, partners, athletes, and stakeholders. This leader will develop compelling narratives that bring the league's vision, athletes, teams, competition, and innovations to life while supporting league launches, key announcements, tentpole events, and ongoing business priorities. The Sr. Director will oversee media relations, executive visibility, storytelling, issues management, and strategic communications efforts that strengthen the league's reputation and accelerate fan and commercial growth. This role requires a builder mentality, strong sports media relationships, exceptional communication skills, and the ability to thrive in a fast-paced, startup-like environment.

Requirements

10+ years of experience in public relations, communications, sports marketing, media relations, or related fields
Proven experience developing and executing strategic communications programs that drive visibility and business results
Strong network of media relationships across sports, business, and entertainment.
Exceptional written, verbal, presentation, and storytelling skills
Experience supporting executive communications and high-profile stakeholders.
Demonstrated success managing media events, launches, announcements, and major communications initiatives
Experience navigating sensitive issues and crisis communications situations
Strong project management skills with the ability to manage multiple priorities simultaneously
Experience managing agencies, consultants, and external partners
Ability to operate effectively in a fast-paced, evolving environment
Ability to travel to host market for all Flag Football games

Nice To Haves

Experience launching new brands, leagues, teams, properties, or consumer-facing products
Experience in sports, media, entertainment, or a high-growth startup environment
Familiarity with professional football and the evolving flag football landscape
Experience building communications functions, processes, and playbooks from the ground up
Experience supporting athlete, team, league, or sponsorship communications

Responsibilities

Develop and execute the communications strategy for the professional Flag Football league, aligned with business objectives, marketing priorities, and brand positioning
Build and evolve the league's storytelling platform, developing compelling narratives across competition, athletes, teams, partners, innovation, and fan engagement
Lead day-to-day media relations efforts, cultivating strong relationships with sports, business, entertainment, and lifestyle media
Drive earned media opportunities that increase awareness, credibility, and fan interest in the league
Lead game day communications and media relations, directing national and local/in-market media engagement, press operations, stakeholder coordination, and real-time messaging to maximize league visibility and protect brand reputation
Partner closely with internal teams including Marketing, Partnerships, Football Operations, Content, Social and others to ensure integrated messaging and execution
Support executive communications, thought leadership, speaking opportunities, interviews, and media training for league leadership
Serve as the communications lead for league launches, schedules, player announcements, events, milestones, and key business initiatives
Develop and manage communications plans for sponsors, strategic partners, and other key stakeholders
Lead crisis communications planning and issues management efforts in partnership with league and corporate leadership
Manage external PR agencies, contractors, partners and communications budgets
Build scalable communications processes, reporting, and operating rhythms as the league grows
Monitor media coverage, industry trends, and emerging opportunities to strengthen league visibility and reputation

Benefits

Equity ownership opportunities to allow employees to share in the company’s growth
Unlimited discretionary time off along with 15 paid holidays per year
Comprehensive health insurance options, including a 100% contribution Employee coverage option
Additional employee and family insurance coverage options with company contribution, including dental and vision
FSA, HSA and DCHSA opportunities including contribution matches
Retirement options including traditional 401(k) and Roth IRA plans

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