Sr Director Business Development Beef (Boise, Idaho)

SimplotGrand View, ID
Onsite

About The Position

The Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture. Experienced Business Development Director to spearhead marketing and operations of Simplot Branded Beef. This role is essential in bridging product development and market execution, ensuring that the product successfully meets the needs of customers and achieves commercial success. The ideal candidate will have a blend of strategic thinking, operational execution, and experience in cross-functional collaboration. Beef industry experience and knowledge is essential.

Requirements

  • Bachelor's Degree (B.A. or B.S.) from 4 year college or university
  • Bachelor’s degree in animal sciences, agriculture, business, or related field.
  • 10+ years related experience and/or training
  • Beef industry experience and knowledge is essential.

Nice To Haves

  • Master’s or advanced degree is a plus.
  • Experience working in meat industry sectors or with food service or retail experience.
  • Familiarity with product management and customer relationship management (CRM) tools.
  • Experience in digital marketing and lead generation strategies.

Responsibilities

  • Develop and implement a comprehensive go-to-market strategy for the new high end beef product, identifying key markets, target customer segments, and competitive positioning.
  • Conduct in-depth market analysis, competitive benchmarking, and customer segmentation to shape product positioning and messaging.
  • Collaborate with operations (CS Beef and Feedlot) while developing a team required to lead product development; marketing, sales, logistics, and customer experience to ensure seamless execution of Simplot Branded Beef.
  • Identify and research potential business opportunities, target markets, and key decision-makers within those organizations.
  • Establish and nurture relationships with key stakeholders and decision-makers at potential client organizations.
  • Drive top-line growth through sales of additional brands. New brands will complement the bell curve of the grades of animals that come thru the operational process. Prime, Choice and select grades of beef along with brands/codes to cover the whole carcass (primal cuts and trim).
  • Lead the team through post ERP system implementation and ensure customer as well as business needs are met.
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