Sr. Director, Analytics

Tombras•Atlanta, GA

22h•Hybrid

About The Position

The Sr. Director will report directly to the VP, Analytics and should have prior experience in media analytics, especially digital media. The ideal candidate will have 7+ years of experience in media, marketing or a related field, possess 5+ years of experience in Analytics, and at least 2+ years of experience in a managerial role. The Sr. Director will be responsible for leading their assigned teams in the planning, execution, evaluation and effective communication of data-driven, digital marketing results and actionable insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.

Requirements

7+ years of experience in media, marketing or related field
5+ years in an Analytics role
2+ years in a managerial role
Experience in presenting analyses to both small and large groups
Strong working knowledge of Marketing and Digital Marketing
Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
Strong working knowledge of Tableau
Working knowledge in Google Tag Manager and/or Adobe Tag Manager
BA Marketing/Analytics

Nice To Haves

Ad agency experience a plus
MS Marketing/Business Analytics a plus
SQL, R or Python knowledge and experience with database administration a plus

Responsibilities

Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts
Leading their team in the development and execution of campaign measurement and data strategies
Developing Analytics talent on their team
Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Developing and executing frameworks to guide complex projects
Developing and executing cross channel media measurement and testing plans
Consulting with colleagues and clients on measurement strategies/techniques
Ensures appropriate analytics integration into all agency production processes
Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results
Works independently and with the team in assessing client media programs
Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses