Sr Director, Advice & Financial Planning Methodology Lead

TIAA•Frisco, TX
•$157,000 - $197,000

About The Position

The Advice Relationship Manager owns the strategic direction and execution of a strong relationship management model within assigned business units. The role engages senior business stakeholders and execution partners to advance the enterprise Advice strategy and position. It sets and drives the advice and financial planning methodology strategic roadmap, ensuring alignment with key internal and external stakeholders, and serves as the primary advisor and liaison to Advice Product Management, Governance, and Enablement teams supporting regulatory initiatives related to advice product development. The role establishes effective relationship management processes and protocols, owns alignment of methodology execution across Advice Product, Advisory, and Oversight stakeholders, and translates strategic priorities into department-level and cross-functional business outcomes. It directs strategic relationships with advice and financial planning vendors, advises senior stakeholders, monitors competitive dynamics, and aligns UX, CX, Marketing, and IT Development teams around a consistent advice strategy.

Requirements

  • At least 8 years of experience in financial services, focused on financial technology within advice and financial planning applications.
  • Strong proficiency with ERISA and investment advisory regulations.
  • Demonstrated success building relationships with internal and external stakeholders.

Nice To Haves

  • At least 10 years of experience in financial services, focused on financial technology within advice and financial planning applications.
  • CFP certification strongly preferred; CFA or other financial planning designations are helpful.
  • Previous experience working with a retirement advice platform such as Morningstar, Edelman Financial Engines, or Guided Choice.
  • Familiarity with the recordkeeping environment.
  • Previous experience working in an agile development framework.

Responsibilities

  • Own and cultivate highly collaborative, senior-level relationships with business stakeholders and execution partners, positioning the Advice team as a trusted strategic partner for aligning methodology, advice products, and regulatory considerations.
  • Support existing advice solutions and shape the strategy for bringing new solutions to market.
  • Advise senior internal and external stakeholders and execution partners, leading strategic discussions that guide decisions and reinforce a unified Advice strategy and market position.
  • Serve as the department’s subject-matter authority for foundational Advice and Financial Planning methodologies.
  • Establish and direct deep expertise and strategic relationships with key advice and financial planning vendors to shape the methodology roadmap.
  • Anticipate senior stakeholders’ challenges and long-term business strategies, proactively shaping how Advice evolves to address emerging needs and strengthen its competitive position.
  • Monitor competitive dynamics and translate intelligence into strategic input for the Advice methodology and product roadmap.
  • Direct and align UX, CX, Marketing, and IT Development teams to a consistent, senior-endorsed advice strategy, serving as the accountable voice for strategic coherence across these partners.

Benefits

  • A superior retirement program.
  • Competitive health, wellness, and work-life offerings.
  • A compensation package that may include participation in a performance-linked incentive program, depending on the role.
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