Sr. Digital Marketing Strategist - Two Rivers Marketing

VGM Group, Inc•Des Moines, IA

9d•Hybrid

About The Position

The Senior Digital Strategist is responsible for working with account teams, cross-functional teams, and clients to develop channel activation and engagement strategies that effectively segment and target audiences to amplify brand awareness and grow demand. Works alongside agency cross-functional teams to develop fully integrated digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives. Manages direct reports who contribute to digital work on the assigned accounts. Provides direction and oversight to digital work while facilitating integration and strategic account growth. Provides strategic thought leadership in the digital space. Educates agency peers and clients. The candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends, and audience insights to influence brand/marketing strategies.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field is preferred.
5+ years of hands-on experience in strategy/planning with a focus on digital marketing; at least 3 years of SEO strategy.
Functional knowledge of Google Analytics, Search Console, Keyword Planner, Moz, and SEMrush (certifications a plus).
Deep knowledge of digital outlets and social channels.
Practice in advanced SEO theory and applied techniques.
In-depth knowledge of integrated marketing and digital disciplines.
Superior communication skills, both internal and client-facing.
Strong quantitative and qualitative analytical skills.
Ability to work effectively with a variety of internal teams.
Effective time management as well as strong organization skills and attention to detail.
Ability to monitor and adhere to budgets and schedules.
Strong interest in technology and digital marketing.
In-depth understanding of agency processes.
Strong desire to expand digital knowledge to include search engine marketing, email marketing, mobile, web, and app development.
Excellent verbal and written communication skills.

Responsibilities

Provides consultation and guidance on various areas of digital marketing communications (web, digital, social, mobile).
Leads the planning and execution of online strategies, campaigns, and platforms, including social media (paid and organic), search (paid, organic and AI) while collaborating with Experience and Technology team on websites/landing pages, CRM/automation, and emerging technologies.
Works with the account and project management teams to help define scope and recommended approaches for digital projects.
Acts as the main point of contact to assigned accounts for all assigned client-related deliverables.
Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed client objectives.
Identifies key digital trends and insights to make business decisions.
Leverages research tools and data to form strategic approaches that are driven by actionable insights.
Manages and assists in reporting, evaluation, and insights derived from digital marketing campaigns.
Utilizes Google Analytics, Search Console, Keyword Planner, and SEMrush in conjunction with other reporting services (Looker Studio and Tableau) to track metrics and refine client strategies.
Collaborates with the media team to complement online buys by providing consultation on audience and keyword research, destination/landing page strategies, and website KPIs/performance measurement.
Supports Director, Digital Marketing Strategy in providing digital marketing support, internal digital process development, coaching, professional development, and training to 2RM associates and clients.
Supports overall agency digital marketing efforts, including contributing to social media, blogs, and new business efforts as needed.
Works with Senior Digital Marketing Director to continually assess and improve the types and levels of digital marketing services the agency provides.
Open to adopting AI and emerging technologies to support day-to-day work and improve efficiency across digital initiatives.
Serves as an agency resource for SEO-related initiatives.
Ensures availability to internal teams as opportunities arise requiring SEO knowledge and support.
Provides SEO expertise for keyword research, link building, on-page optimization, conversion goals, and mobile search for clients.
Provides SEO thought leadership internally and with clients.
Consults with accounts across the agency in strategic planning initiatives.
Researches and reports on SEO trends and developments in key channels.
Collaborates with content and creative teams to create effective SEO strategies.
Assists web developers and web designers with implementing best practices.
Interprets technical site errors and recommends appropriate solutions (to be implemented internally or via third-party vendors).
Attends seminars as appropriate to engage in networking opportunities.
Stays on top of the latest search engine trends and guidelines, including AI-influenced ranking signals, social SEO, algorithm updates, and white hat and black hat tactics to avoid violating search engine guidelines.