Sr. Marketing Strategist

WellSky•Overland Park, KS

1d•Onsite

About The Position

The Sr Marketing Strategist is responsible for developing marketing initiatives for specific market segments, solutions, and campaigns with the guidance of business and marketing leadership. The scope of this job includes conducting research, creating messaging, and executing comprehensive multi-channel marketing campaigns that fuel the growth of key markets and segments. This position is based at WellSky’s World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare!

Requirements

Bachelor’s degree or equivalent work experience
At least 4-6 years’ relevant work experience

Nice To Haves

Experience with selling or marketing to payers
Hands-on use of Marketo or another marketing automation platform
Understanding of the transitions of care space or healthcare tech space
Working knowledge of Salesforce or a similar CRM
Content development and writing experience, such as webinars, white papers, or blogs
Basic understanding of sales organization dynamics and pipeline generation tactics

Responsibilities

Oversee marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team.
Supports new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals.
Actively monitor the marketing and sales pipeline dashboards and metrics.
Manage creative and development for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage currently planned events and identify new potential events.
Collaborate with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting.
Serve as a cross‑functional partner to sales, solutions, and client success teams to align marketing strategy, campaign execution, and enablement in support of pipeline and revenue goals.
Create and evolve messaging for presentations and outbound talk tracks to optimize for conversion.
Understand the competitive landscape, serve as a subject matter expert and go-to resource, offer outside-of-the-box ideas, and adapt approaches for key market segments.
Perform other job duties as assigned.