Sr. Digital Marketing Specialist

Rubrik•Palo Alto, CA

21d•Hybrid

About The Position

Sr Digital Marketing Specialist Rubrik is hiring for a highly motivated, data-driven digital marketer that will help drive our full-funnel paid media efforts. The Sr. Specialist Digital Marketing will play a key role in the development, implementation, and optimization of various channels, including SEM, programmatic display/OLV, telemarketing, HQL, and paid social advertising. This is a highly cross-functional role on the Marketing team that requires close collaboration across the organization. We are looking for someone who is high-growth obsessed and analytical to effectively measure and run paid media programs, and who will seek to test, improve, and optimize wherever possible. You have solid communication skills and the capability to effectively report on strategy, tactics, and performance. This role would report into our HQ in Palo Alto in a hybrid cadence.

Requirements

Minimum of 5+ years in high tech B2B success managing direct response advertising programs in areas such as SEM, HQL, telemarketing, and paid social media advertising
Comfortable working directly in ad platforms such as Reddit, Meta, and LinkedIn to execute campaigns as well as familiarity working with external agency partners
Consistent track record of successfully launching and running digital advertising campaigns cost effectively with clear return on investment focused metrics.
Experience buying CPM, CPC, and CPA online media
Experience with analytics and other martech tools such as Adobe Analytics, Tableau, Salesforce CRM, Marketo and other platforms.
Solid understanding of web analytics, ad tracking, a/b testing, tag management and content management
A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data driven and decisions
Excellent written and verbal communications skills
Comfortable managing multiple assignments with competing priorities and tight deadlines

Nice To Haves

Experience with Marketo
Experience in Tableau

Responsibilities

Develop and manage digital marketing campaigns to acquire traffic and optimize direct response campaigns
Manage the day-to-day execution, optimization and reporting of digital advertising campaigns
Evaluate, recommend, and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns within various ad platforms
Collaborate with the cross-functional teams; work with campaigns, product marketing, creative, content, and sales teams to complement efforts and improve the customer lifecycle and performance of marketing investments
Work with international teams to build relevant experiences for users across multiple languages
Work closely with marketing operations team to support lead routing production including setting up lead routing/syncing, lead flow investigation, vendor onboarding, system troubleshooting
Ensure all necessary assets, including ad creatives and copy, are received in a timely manner for campaign launches. Coordinate with relevant teams to maintain campaign schedules and deadlines.
Identify opportunities to streamline manual tasks and improve workflow efficiency.
Measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance
Work with database and analytics teams to correctly populate and maintain performance dashboards, and perform ad-hoc analyses
Closely manage complex budgets across multiple campaigns and regions; partnering across the rest of the Paid Media team and Finance