Sr Digital Marketing Specialist

TravisMathew•Huntington Beach, CA

22h

About The Position

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew. JOB OVERVIEW The Sr. Specialist, Digital Marketing is responsible for the development and execution of Upper Funnel Paid Media programs. Reporting to the Director, Performance Marketing, this role is critical to driving brand awareness and new customer acquisition across TravisMathew stores and TravisMathew.com. The ideal Sr. Specialist candidate is a self-starter with a hunger to learn and chase performance growth.

Requirements

Experience utilizing Marketing Mix Models and/or other incrementality platforms
Proficient in Power BI and Looker Studio (or similar) tools
Strong attention to detail and accuracy, with highly developed analytical and numeric reasoning skills
Ability to conceptualize, develop and implement new processes
Ability to thrive in a fast-paced environment, with limited oversight
Strong organizational skills, with the ability to track and retain ongoing performance themes/insights
Excellent written and oral communication skills. Ability to work collaboratively and cross-functionally. Presentation skills are essential
Bachelor’s Degree in Business, Marketing, or related field preferred
5+ years of experience in Digital Marketing with hands-on experience building campaigns in technology platforms
Upper Funnel campaign management experience, including experience negotiating and executing custom, vendor-direct programs
Strong understanding of DTC eCommerce business, KPIs and market trend/insights.

Nice To Haves

Retail experience preferred

Responsibilities

Own the development and execution of Upper Funnel programs with focus on driving brand awareness and new customer acquisition. Channels include but are not limited to: TV, CTV, YouTube, Podcasting, Partnerships, Paid Social, Direct Mail, etc.
Build and manage biddable media programs within applicable technical platforms (e.g. Tradedesk, Meta, Google Ads, TikTok, Pinterest, etc.)
Manage external media vendors to ensure campaigns are flawlessly executed. Negotiate program changes as needed
Develop ongoing tests that will yield actionable creative and media insights
Responsible for program forecasting, benchmark development and analysis over time to drive continual performance improvement
Present executive-level campaign insights and actions weekly/monthly
Collaborate with internal Brand team to ensure alignment of programs with larger Marketing strategies
Partner with Creative teams to fulfill asset needs. Share back campaign results to iterate on concepts over time
Keep pace with industry enhancements and consumer consumption trends to drive program innovation over time
Manage invoice and budget reconciliation process for owned channels