Sr. Digital Designer & UX Lead

Carolina Biological Supply Co Corp•Burlington, NC

About The Position

The Senior Digital Designer / UX Lead leads the visual design and user experience of Carolina’s digital customer touchpoints and helps establish a modern, digital-first creative capability across the organization. This hands-on leadership role spans concept development, UX/UI thinking, and execution, translating business objectives, customer needs, brand strategy, and performance insights into compelling, effective creative solutions across websites, landing pages, product experiences, email, digital campaigns, and other digital touchpoints. The role also establishes and maintains digital design standards, reusable templates, components, and best practices; owns and evolves the Brand Guidelines and Brand Book; and provides quality assurance for key creative work. It includes providing creative direction, feedback, mentorship, and day-to-day guidance to Digital Designers, while collaborating with Digital Experience, Ecommerce, Content, Marketing, Product, and other stakeholders. The position supports ongoing professional development and the responsible use of AI and emerging design tools.

Requirements

At least 5 years of experience in digital design, visual design, UX/UI, product design, web design, or a related discipline.
Demonstrated experience designing responsive websites, landing pages, digital campaigns, email, and other customer-facing digital experiences.
Experience creating wireframes, user flows, prototypes, and high-fidelity designs.
Experience partnering with developers, UX professionals, Ecommerce teams, or Digital Experience teams to bring designs from concept through implementation.
Experience providing creative direction, mentoring designers, or leading complex creative initiatives.
A portfolio demonstrating strong visual design, digital experience, UX/UI thinking, and brand development is required.

Nice To Haves

Bachelor’s degree in graphic design, visual communication, interaction design, UX/UI, or a related field is preferred.
A background or degree in a scientific field is a significant plus.

Responsibilities

Lead creative design and visual development for websites, landing pages, product experiences, email, digital campaigns, web banners, and other digital customer touchpoints, including wireframes, user flows, prototypes, and high-fidelity designs.
Develop creative concepts and visual solutions aligned with customer needs, business objectives, brand strategy, and growth priorities, applying UX/UI, responsive design, accessibility, usability, and customer journey principles.
Translate customer insights, business objectives, and performance data into actionable creative and experience improvements; use testing, behavioral insights, and performance data to refine layouts, messaging hierarchy, and user experiences.
Lead complex design initiatives from concept through development, launch, and optimization, including planning and ideation for major campaigns, product launches, and digital initiatives.
Support motion graphics, digital storytelling, interactive content, emerging visual formats, and high-priority print and physical collateral as business priorities require.
Establish and maintain digital design standards, reusable templates, components, and best practices, and help develop and evolve design systems and visual frameworks with Digital Experience.
Own and evolve the Brand Guidelines and Brand Book, maintaining clear visual standards and a consistent brand experience across digital and print.
Review and provide quality assurance for key creative work to ensure alignment with brand standards, customer needs, accessibility requirements, and project objectives.
Use AI and emerging design tools responsibly to improve ideation, workflow efficiency, production, and creative scalability.
Provide creative direction, feedback, mentorship, and day-to-day guidance to Digital Designers, developing their capabilities across digital design, UX/UI, responsive design, and project ownership.
Partner with Digital Experience, Ecommerce, Content, Marketing, Product, and other stakeholders to improve navigation, product discovery, content presentation, engagement, and conversion.
Bring forward creative ideas and recommendations that improve the customer experience and support broader business objectives.
Stay current on design trends, UX/UI best practices, accessibility standards, and emerging tools and technologies through ongoing self-directed learning.
Pursue relevant training, certifications, or educational opportunities to strengthen creative, technical, and leadership skills.
Proactively seek feedback and apply it to refine craft, process, and creative output.
Share knowledge, tools, and techniques with the team and mentees to elevate collective design capabilities.