Sr Digital CRM Specialist-REMOTE

Designer Brands Inc. • Columbus, OH

5d • Remote

About The Position

Imagine shaping how millions of shoe lovers connect with the brands they love. As a Senior Digital CRM Specialist at Designer Brands, you’ll be the architect behind personalized, omnichannel experiences that keep our customers engaged and excited. From email to SMS to push notifications, you’ll craft campaigns that don’t just inform—they inspire loyalty and drive results. This is your chance to combine creativity, data, and technology to make every interaction meaningful.

Requirements

• Strong initiative, ownership, and a proactive mindset.
• Detail-oriented with exceptional organizational and project management abilities.
• Ability to prioritize and manage multiple projects while meeting deadlines.
• Excellent verbal and written communication skills for cross-functional collaboration.
• Experience with CRM systems and omnichannel marketing automation tools.
• Knowledge of deliverability best practices and compliance laws for email, SMS, and push.
• 5+ years in marketing or related business experience.
• 3+ years in email marketing execution.
• Bachelor’s degree in Marketing.

Nice To Haves

• Retail experience strongly preferred.
• Familiarity with Adobe Analytics, MicroStrategy, or similar reporting tools.

Responsibilities

• Plan and execute promotional, transactional, and lifecycle email campaigns.
• Partner with ESP and agency teams to build and deploy campaigns.
• Maintain campaign calendars to ensure timely, strategic execution.
• Manage and deliver push notifications and SMS campaigns that complement email efforts.
• Optimize messaging for mobile engagement and collaborate with agency partners for best-in-class communication.
• Work closely with creative teams to develop clear, concise briefs for email, SMS, and push notifications.
• Ensure all communications are mobile-responsive and aligned with brand guidelines.
• Partner with segmentation teams to target the most responsive audiences for engagement and revenue goals.
• Implement personalization strategies that elevate customer experiences.
• Track and analyze campaign metrics like open rates, CTR, conversions, and revenue impact.
• Provide actionable insights to continuously improve performance.
• Ensure adherence to CAN-SPAM, SMS regulations, and other compliance standards.
• Stay ahead of industry trends and best practices in omnichannel marketing.
• Leverage marketing automation platforms (e.g., Braze, Movable Ink, Attentive) to streamline and enhance campaign delivery.

Benefits

• Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more.
• We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com , plus discounts across our family of brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees