Sr. Designer - HOKA Lifestyle Footwear

Deckers Brands•Portland, OR

1d•$87,900 - $118,600•Hybrid

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. HOKA is redefining footwear through a visionary pursuit to provide new experiences and style choices to consumers of all kinds. Guided by exploration of possibility, we relentlessly push the boundaries through bold and disruptive design. As Senior Designer, Lifestyle Footwear, you will create compelling lifestyle footwear that delivers newness, drives growth, and expands the future expression of HOKA Lifestyle. Sitting at the intersection of design, product, culture, and consumer insight, you’ll translate emerging opportunities into meaningful product experiences and help shape the future of HOKA Lifestyle. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

Bachelor's or Master's degree in Footwear Design, Industrial Design, Product Design, Fashion Design, or related field.
5+ years of footwear design experience, ideally within lifestyle, sport lifestyle, athletic, fashion, or related consumer product categories.
Advanced understanding of lifestyle footwear design, construction, materials, manufacturing processes, and product creation.
Strong understanding of lifestyle footwear and streetwear culture, consumer behavior, and marketplace dynamics.
Ability to translate consumer, cultural, and marketplace insights into compelling footwear solutions.
Strong concepting, storytelling, and visual communication skills.
Expert ability to create technical footwear drawings, renderings, specifications, and tech packs.
Ability to balance innovative product creation with commercial product objectives.
Proficient in Adobe Illustrator, Photoshop, PowerPoint, Miro, or Lucid.
Familiarity with 3D design and visualization tools such as Vizcom, Firefly, Gravity Sketch, Blender, Rhino, Midjourney, or similar platforms.
Strong communication and cross-functional collaboration skills.
Portfolio demonstrating consumer understanding, concept development, storytelling, and footwear execution.

Responsibilities

Deliver inline lifestyle footwear creation and storytelling, balancing impact, commercial success, and HOKA's design DNA.
Translate consumer, cultural, and marketplace insights into meaningful footwear solutions.
Create visionary narratives, design stories, and product worlds that challenge convention and define the future expression of HOKA Lifestyle.
Design and develop footwear from concept through commercialization, including renderings, technical drawings, specifications, and tech packs.
Develop a deep understanding of target consumers, lifestyle culture, marketplace trends, and competitive landscapes.
Identify emerging consumer behaviors, cultural shifts, and marketplace opportunities that inform future product creation.
Explore future product opportunities, franchise extensions, and new expressions of HOKA Lifestyle.
Contribute to the evolution and elevation of key HOKA Lifestyle franchises through thoughtful product creation and strategic thinking.
Partner closely with Development, Materials, Color, PLM, Merchandising, and Marketing teams to deliver cohesive product experiences.
Review and refine prototypes while balancing design vision, consumer relevance, cost, and manufacturability.
Present concepts, product opportunities, and design intent with confidence and clarity in both informal team settings and formal reviews.
Mentor and support fellow designers through collaboration, feedback, and shared learning.