Sr. Data Strategist

UMT - Internal•New York, NY

2d•$100,000 - $125,000•Hybrid

About The Position

We are looking for a Senior Data Strategist to join Translation! Please note that this role demands four days in the office and one day remote. Translation is an award-winning independent creative solutions company that aspires to be the most culturally influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious!

Requirements

4+ years of experience in digital media analytics, insights, or marketing science
Proven ability to analyze datasets and develop actionable insights
Experience evaluating creative and campaign performance against audience data
Experience identifying KPIs and measuring marketing effectiveness
Strong written and verbal communication skills
Curiosity and passion for understanding consumer behavior and culture
Experience working with media performance and analytics platforms
Ability to understand database creation and maintenance of data systems, ensuring completeness and accuracy of inputs and performing quality checks throughout.
Experience with social data tools (e.g., Brandwatch)
Ability to research and drive initiatives independently with a strong sense of discipline and responsibility
Confidence communicating findings and methodology with senior executives and teammates with conviction
Ability to translate complex, mathematically-based and/or abstract ideas into solid, tangible expressions
Excellent verbal and written communication skills, and an ability to prepare clear and concise client-ready documents
Have a curious mind and a passion for understanding what drives consumers & culture
Aptitude for data visualization
Strong problem-solving skills, demonstrating the ability to thrive in uncertain situations

Nice To Haves

Experience developing and programming surveys or questionnaires
Experience presenting findings to clients or senior stakeholders
Creative thinking in data collection, manipulation, and application
Track record of cross-functional collaboration (strategy, media/sales, creative)
Experience conducting ethnographies or qualitative consumer research
Demonstrated cultural fluency and experience generating insights that authentically reflect African American consumer behaviors, values, and cultural influence

Responsibilities

Establish deep knowledge of client businesses to make relevant, measurable, and impactful strategic recommendations
Lead the ideation, development and execution of measurement strategies and frameworks across a portfolio of client accounts
Build and maintain dashboards to meet multiple client team needs
Lead development and ensure accuracy of on-going performance marketing reports