Sr. Customer Marketing Manager, Advocacy

Saviynt

About The Position

Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the worldâs leading brands, Fortune 500 companies and government institutions. For more information, please visit www.saviynt.com. Saviynt is seeking a Senior Customer Marketing Manager to build and execute advocacy programs that bring our customer experiences and thought leadership to life. This individual contributor role will strengthen relationships across our customer base and provide top tier experiences that deepen engagement, drive adoption, and turn customers into advocates for Saviyntâs AI-powered identity security platform. Youâll play a key role in shaping how we connect with customers and share their stories as they modernize identity programs and embrace AI-powered security innovation. Your work will help customers and prospects realize the full value of Saviynt â and showcase their success as part of our growing community of identity leaders. The ideal candidate will be a strong advocate for the customer while strengthening our customer-centric culture to deliver a consistent experience as we grow.

Requirements

7+ years of proven experience in customer marketing, customer advocacy, or a related role, preferably in B2B tech, B2B marketing, B2B SaaS sales cycles, and Customer Marketing best practices.
Data-driven mindset with the ability to analyze and interpret marketing metrics.
Have a track record of driving pipeline through storytelling.
Proactive mindset with an excitement to tackle priorities. The ability to think and act strategically while executing tactically.
Strong program management and organizational skills, and the ability to structure and prioritize work in a manner that best fits the team and company needs.
A love for storytelling where you can tell compelling narratives to customers and sales to inspire them to engage with Saviynt.
Experience with Salesforce, Hubspot, Asana, Highspot, Gainsight and advocacy platforms, such as Base AI.
Strong interpersonal skills for building and maintaining relationships with customers and cross-functional teams.
A BA or BS degree.

Responsibilities

Creatively bring our customer stories to life and amplify them through powerful, high-quality assets including case studies, success videos, one-sheets, slides, blog posts, and more.
Enable the organization on how to tell customer stories and integrate them into various marketing campaigns, sales materials, and product launches.
Manage our customer speaker bureau for virtual and in-person programs, ranging from C-level to practitioner thought leaders, supporting them to curate the right message for industry events.
Proactively recruit, add and manage advocates in the ChangeMakers advocacy program.
Manage our Sales Reference program through Base AI, partnering with Sales, Customer Success and our customers to show prospects the value we bring.
Manage our peer review presence on TrustRadius, G2, PeerSpot improving ratings and increasing reviews.
Build strong relationships with our global Customer Success, Sales, Sales Enablement, Marketing, Analyst Relations, and Communications teams to identify, promote and nurture our strong customer advocates.
Work to engage our customers and build industry-leading community event experiences.
Secure quotes, logos, and other materials with customer advocates for events, launches, press materials, media opportunities, and analyst reports. Establish a system for measuring and tracking advocacy engagement and impact.

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