Customer Marketing Specialist, Advocacy

GoCanvas

1d•Remote

About The Position

We are looking for a Customer Marketing Specialist with a focus on Customer Advocacy & Engagement to elevate the voice of the customer and transform real customer experiences into credible, influential proof that fuels marketing, sales, and product teams. In this role, you will help build a high-impact advocacy engine—sourcing compelling customer stories, driving review volume and sentiment, capturing actionable feedback, and strengthening the market reputation of GoCanvas and SiteDocs. This role is ideal for someone who wants to be part of a supportive team, enjoys trying new things, and is energized by building a program from the ground up.

Requirements

2–3 years of experience in Customer Marketing, Lifecycle Marketing, Community Management, or a related customer engagement role
An associate’s or bachelor’s degree in marketing, communications, or a related field — or equivalent experience
Demonstrated ability to oversee external review programs, create targeted campaigns, and effectively manage feedback from sites like Reddit, Capterra, and G2
Strong ability to source, develop, and leverage customer testimonials, stories, case studies, and award submissions to strengthen brand credibility
Experience managing or contributing to community platforms, forums, or customer groups
Experience designing and executing customer campaigns that drive engagement and promote advocacy including collaborating on newsletters, webinars and other programs
Enthusiasm for building customer connection programs, including digital communities, small customer events, and industry-aligned engagement activities
Ability to optimize referral or customer incentive programs to increase participation and quality of referrals
Excellent collaboration and communication skills with cross-functional teams, with the ability to adapt to feedback and evolving needs
Strong attention to detail, excellent communication and writing skills, and a genuine enthusiasm for building lasting customer relationships

Nice To Haves

Previous event management experience
Experience working across multiple regions and timezones remotely

Responsibilities

Lead customer advocacy initiatives including reviews, referrals, references, testimonials, case studies and customer proof programs
Source and interview customer advocates; capture measurable outcomes and partner with Content/Design to produce proof assets
Own GoCanvas/SiteDocs external community, forums, and review-site presence (G2, Capterra, Reddit, etc.)
Drive customer outreach campaigns to grow review volume, diversify platforms, and improve sentiment
Manage customer and industry awards programs—from nomination outreach through submission and amplification
Maintain a centralized advocacy library (stories, quotes, reviews, awards, case studies, proof points)
Supply advocacy content for newsletters, lifecycle campaigns, nurture journeys, product launches, and sales enablement
Support community-oriented programs including feedback groups, advisory boards, and other engagement programs
Plan and facilitate small-scale customer engagement events (e.g., training days, feedback groups, or councils)
Build and manage advocate lists, participation databases, and reporting dashboards, including the Customer Advocacy Database
Track and report on advocacy KPIs (review volume, sentiment, participation, community engagement, content performance)