Customer Advocacy Manager

dbt Labs

4h•Remote

About The Position

At dbt Labs, customers are our most powerful advocates, and this role sits at the center of how their voices shape our growth. Do you love building meaningful relationships, designing scalable programs, and turning customer success into compelling stories? As a Customer Advocacy Manager, you’ll lead the strategy, systems, and execution behind our global advocacy efforts. You’ll own an integrated, highly visible customer advocacy ecosystem, connecting sales, marketing, product, community, and customer success around shared goals. From customer advisory boards to content pipelines, you’ll design programs that elevate our most influential customers, strengthen our brand, and drive measurable business impact. This is a highly cross-functional, high-impact role for someone who thrives at the intersection of relationship-building, program leadership, and strategic storytelling.

Requirements

Experience leading customer advocacy, community, or reference programs in a SaaS or technology environment
Proven success designing and managing customer advisory boards and executive engagement programs
Exceptional relationship-building and cross-functional influence skills
Strong program and project management capabilities, with experience building scalable systems and processes
Experience developing high-impact customer content programs with sustained production velocity
Demonstrated ability to design measurement frameworks and executive-facing reporting
Confidence working directly with senior leaders and customer executives
Ability to balance strategic vision with hands-on execution in a fast-paced environment
Excellent written, verbal, and presentation skills
Highly organized, proactive, and effective at managing competing priorities
Entrepreneurial mindset with a passion for building new programs
Comfort operating in a fully remote, globally distributed, asynchronous environment
5+ years experience in customer marketing or customer advocacy roles
Tech industry experience (SaaS preferred; data industry a plus)
Proven track record of growing program ownership and responsibilities (agency/vendor management experience a plus)

Nice To Haves

Deep experience building mature, scalable customer advocacy ecosystems
Strong executive presence and credibility with internal and external stakeholders
A data-driven mindset with a passion for measurement, optimization, and continuous improvement
Proven ability to create systems that improve visibility, accountability, and efficiency
A strong personal brand as a collaborative, trusted partner across the organization
Demonstrated success acting as a public-facing brand ambassador
History of building innovative storytelling formats and customer engagement models

Responsibilities

Build and lead a scalable, end-to-end customer advocacy strategy that integrates across go-to-market teams
Partner closely with global marketing teams to create high-velocity, multi-format customer storytelling programs across priority regions
Design, manage, and evolve dbt Labs’ Customer Advisory Board program, including charter development, governance, executive engagement, roster growth and biannual in-person and virtual meetings
Own content strategy and execution for the dbt Labs Executive Summit, in partnership with the Strategic Events team
Develop systems, workflows, and documentation to manage advocacy programs at scale and provide organization-wide visibility into progress and impact
Grow, nurture, and steward long-term relationships with executive-level and practitioner-level customer advocates
Identify and enable customer voices for speaking opportunities, media, analyst engagements, and industry events
Build and manage customer recognition and advocacy spotlight programs
Collaborate with sales and customer success leadership to align advocacy efforts with account strategy and pipeline goals
Create and maintain a robust, self-service customer reference and advocacy database
Serve as a trusted advisor and brand ambassador in all customer interactions
Partner with product marketing, brand, communications, community, and sales to ensure cohesive storytelling and program alignment
Establish and align execution to clear project plans, timelines, and accountability structures for all major initiatives
Build and deliver executive-ready reporting on program performance, outcomes, and ROI
Continuously assess program effectiveness and iterate based on data and stakeholder feedback