Sr CRM Coordinator

Mattel•El Segundo, CA

3d•$37 - $43•Onsite

About The Position

Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization. As a Senior CRM Coordinator within the Ecommerce & DTC organization, you will be responsible for building and executing customer relationship management (CRM) campaigns and tactics, primarily through email but also potentially other CRM channels such as SMS, web push and more. You will implement tests to support our Learning Agenda and continually surface opportunities to expand our knowledgebase. You must be data-driven and consumer-obsessed in how you approach your work. You will work closely with the CRM Marketing Associates and Senior CRM Manager to support Digital Merchandising, Creative, Global Brand and National Account teams to deliver campaigns that meet business objectives.

Requirements

3+ years in a hands-on email operations role
Klaviyo experience a strong plus
Highly detail-oriented, with strong project management and time management skills
Data savviness and ability to drive insights from data
Flexibility to adapt to changing needs and urgent timelines
Excellent communication and collaboration skills
Prior experience within a direct-to-consumer retail and multi-brand environment is a plus

Responsibilities

Project manage all campaigns, from handoff / specifications through development, QA and execution
Build campaigns and flows in Klaviyo, ensuring work flows support the audience strategy, scheduling and other rules as defined in campaign briefs and other documentation from the CRM Marketing Associates
Conduct QA testing, including reviewing copy, creative, link tagging and accuracy
Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests
Deliver high-quality, accurate and on-time campaigns
Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
Establish strong working relationships with all internal and external partners