Sr. Creative Project Manager

Viral Nation Inc.

About The Position

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! The Senior Creative Project Manager is responsible for overseeing the production and delivery of social-first creative content. While organizationally situated within the Project Management Office (PMO) alongside all Viral Nation project managers, the incumbent is embedded within the Creative & Content team (Social Content Studio). This role involves managing content developed by internal creative professionals including designers, editors, videographers, motion artists, and copywriters for distribution across clients' owned-social channels. The primary objective is to transform strategic briefs into actionable production plans, encompassing design sprints, filming schedules, revision cycles, platform-specific asset matrices, and definitive delivery timelines. The ideal candidate possesses comprehensive experience in influencer marketing and social strategy, working in conjunction with creator campaigns. The specific expertise required is creative production, demonstrating a thorough understanding of the requirements for original short-form and long-form video production. Candidates must distinguish between the workflows of syndicated reformats and original content, and recognize the distinct production cadences necessitated by YouTube long-form content compared to short-form formats. The Senior Creative Project Manager oversees a portfolio of concurrent projects for diverse clients, each with unique creative requirements and production schedules. Content volumes typically escalate over varying timeframes during new engagements; the role requires planning for this development and expansion, managing creative resources effectively, and making professional judgments regarding scope, quality, and timeline trade-offs independently. We are seeking a project management professional with extensive production experience who can efficiently identify patterns, understands how to manage standard social media posting frequencies, and maintains professional composure during late-stage client revisions.

Requirements

7+ years in project management within a marketing, advertising, or creative agency environment, with a significant portion spent managing creative production workflows. In-house brand experience alone is not sufficient, you’ll need to have managed the complexity of multi-client, multi-stakeholder agency production.
Creative production expertise: You’ve managed social-first content production across formats including video (short-form and long-form), static design, motion graphics, photography, and UGC-style content. You understand the production lifecycle from concept through final delivery, and you can speak credibly to creative teams about timelines, feasibility, and quality trade-offs.
Social and influencer fluency: You’re well-rounded in social media marketing and influencer/creator campaigns. You understand creator content workflows, usage rights (organic vs. paid windows), content approvals, and how social creative fits into larger campaign strategies, even though your day-to-day focus is studio production.
Multi-platform fluency: Deep working knowledge of content specs, formats, and production requirements across Instagram, TikTok, and YouTube. You know the difference between producing a Reel, a TikTok, a YouTube Short, and a YouTube long-form piece and why each requires different timelines and labor. Experience with Pinterest, Snapchat, Reddit, or X is a plus.
Financial acumen: You’ve owned production budgets and can manage burn tracking, variance reporting, and scope change recommendations without a finance team holding your hand. You understand how per-unit content fees map to creative staff hours.
Tool proficiency: Comfortable with project management platforms, creative review tools, Google Suite, and Slack as core working tools.
Cross-functional leadership: Demonstrated ability to drive alignment across creative, strategy, account, and operations teams that don’t report to you. You influence through clarity, preparation, and follow-through, not org chart authority.
Communication: Excellent written and verbal skills. You can write a tight creative brief, give direct feedback to a designer, run a productive production sync, and present a delivery timeline to senior brand stakeholders with equal confidence.

Nice To Haves

Hands-on experience managing video shoots, photo shoots, or studio productions where you’ve been on set and understand the logistics of physical and remote content production.
Experience with Frame.io, Ziflow, or equivalent creative review and approval tools for managing multi-stakeholder feedback cycles.
Experience with time tracking and project management tools for time tracking, utilization monitoring, and project financials.
PMP, PgMP, or equivalent project management certification.
Working knowledge of design and editing software (Adobe Creative Suite, Figma, CapCut, DaVinci Resolve) not as a practitioner, but enough to give informed feedback and understand production timelines.
Experience supporting new business pitches and RFP responses with production scoping, creative staffing models, and timeline development.
Previous work at a social-first agency, influencer marketing agency, or content production studio.

Responsibilities

Creative production planning: Translate client briefs and SOWs into detailed production plans including content calendars, design briefs, shot lists, asset matrices by platform and format (e.g. Reels, TikTok, YouTube Shorts, Stories, carousels, static, long-form video), revision schedules, and delivery specs. You own the “how” of getting content from concept to published.
Resource management: Manage internal creative team workloads and external vendor capacity across concurrent productions. Balance quality, speed, and cost, and flag resourcing gaps before they become delivery problems. For example, when a production requires 200+ content pieces in month one or 10+ shoot days in a quarter, you know that’s an escalation trigger.
Budget and scope stewardship: Own production budgets at the brand and service level. Track burn rates against SOW allocations, flag scope creep early (additional revision rounds, new deliverables, format changes), and build change-order recommendations before the client has to ask. Content fees are creative staff hours, a deep understanding of that relationship must be managed accordingly.
Quality and brand governance: Ensure all creative output meets client brand guidelines, platform specifications, and VN’s quality bar. You’re comfortable giving direct, constructive feedback to designers and editors through design platforms, not just routing client comments.
Content ramp management: New engagements don’t start at full volume. You plan and manage the ramp-up from a lower capacity in month one to full production, adjusting staffing and timelines as the team builds cadence with a new client.
Process improvement: Identify recurring friction in the creative production workflow and propose systemic fixes including template libraries, approval flow redesigns, briefing standards, project management tool optimization. We want someone who builds better systems, not just works around broken ones.
Build and maintain production timelines, content calendars, and deliverable tracking sheets across all active creative projects.
Write and route creative briefs to internal teams and external vendors via project management tools and in internal Slack communications. Briefs must be specific enough to minimize unnecessary revision cycles.
Manage the full content production workflow: concepting, scripting, design, shooting, editing, revision rounds, client approvals, and final asset delivery.
Run internal creative kick-offs, production status syncs, and post-project retrospectives.
Coordinate multi-format asset production across platforms (Instagram Reels, TikTok, YouTube Shorts, Stories, carousels, static posts, Reddit, YouTube long-form) with awareness of platform-specific specs, aspect ratios, and timelines.
Manage creative review cycles, version tracking, stakeholder feedback consolidation.
Track utilization and hours in time tracking tools; manage scope changes and production cost variances against SOW budgets.
Maintain project documentation in project repository, project management tools, and Slack with a bias toward transparency.
Support new business efforts when needed: production scoping, timeline estimates, and creative staffing models for pitch responses and RFPs.