Sr. Creative Lead - Americas

Under Armour•Baltimore, MD

1d•$125,000 - $165,000•Hybrid

About The Position

Under Armour is looking for a Sr. Creative Lead to help shape our brand by crafting compelling creative from concept through execution that disrupts sports culture within the Americas Region. In this role you will work collaboratively with a team of passionate creatives, marketers and producers to bring to life powerful work that resonates with athletes at every touchpoint. From co-branded campaigns with key wholesale partners to exclusive product launches, you’ll be responsible for translating creative briefs into powerful executions across a variety of marketing mediums and platforms that inspire and inform the next generation of athletes.

Requirements

5-7 years of experience in creative development and execution
A portfolio that showcases your proven experience in creating original creative concepts and taking them all the way through execution is required.
Experience with on-set photography and video direction is required.
Strong story development, creative writing and conceptual creative skills.
A deep understanding of sports culture.
Strong understanding of modern marketing mediums and the nuances of channel and platform specific content.
Willingness to go the extra mile to get the work done and meet commitments made to others (reliability and accountability)
Ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time
Commitment to build and maintain strong working relationships with internal and external partners
Ability to work in an agile, fast-paced, consumer-obsessed, test-and-learn environment
Excellent verbal, written, communication, and presentation skills
Excellent leadership, organization, and collaboration skills
Microsoft Office and Mac platform proficiency
Strong fundamental design skills as well as demonstrated creative capabilities.

Responsibilities

Write, lead, and manage the development of on-Brand copy across all channels (informed by our Brand Vision, Mission, and Values). This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross-functional partners to drive consumer-focused content strategy and execution.
Be part of the team driving new ideas and new approaches to the consumer journey, helping push the creative and Brand voice forward
Provide leadership, direction, support and feedback to Copywriters and Associate Copywriters at any time those teammates may be enlisted to deliver copy support to this role
Support a test-and-learn environment by creating messaging that is A/B tested for efficacy and impact
Be an advocate for the Brand and an expert on our products—translate that understanding into concepts and actionable sales content and consumer experiences
Interpret and influence creative briefs to create customer-focused positioning and creative communications strategies that drive defined KPIs