Sr. Copywriter - Molecule Creative Services

Avantor • Town of Henrietta, NY

1d • $78,000 - $125,350

About The Position

The Senior Copywriter sits within the Molecule Creative Services in-house agency and plays a critical role in shaping Avantor and VWR’s brand voice across the Science Education, biopharmaceutical, life sciences, healthcare and laboratory services markets. Working independently with general direction, this individual leads copy development for complex, high-visibility and integrated projects, translating scientific and technical information into clear, persuasive messaging for diverse audiences. In partnership with integrated marketing communications managers, as well as scientific and product subject-matter experts, the Senior Copywriter creates written materials for print and digital channels, including marketing campaigns, web and social media, sales collateral, trade show materials, product demonstrations, white papers and video scripts. The role helps ensure that content, design and user experience work together holistically, project objectives are met, and all deliverables are engaging, brand-consistent, accessible and aligned with applicable regulatory requirements.

Requirements

• Bachelor’s degree in English, journalism, communications, marketing or a related field, or an equivalent combination of education and experience in accordance with applicable policy.
• Minimum of seven years of professional copywriting, content development or marketing communications experience, including complex or integrated assignments in an agency, corporate or in-house creative services environment.
• Experience within healthcare, life sciences, biopharmaceutical, laboratory or another scientifically complex industry required.
• Portfolio or representative body of work demonstrating strong writing, editing, conceptual and storytelling ability across multiple channels.
• Advanced writing, editing and storytelling skills across varied audiences, formats and channels.
• Ability to distill complex scientific, technical and business information into clear, accessible and accurate messaging.
• Strong understanding of marketing communications, integrated campaign development and the relationship between content, design and customer experience.
• Strategic thinking and sound editorial judgment, with the ability to connect content decisions to audience needs and business objectives.
• Working knowledge of healthcare, life sciences, biopharmaceutical or laboratory markets and related compliance considerations.
• Ability to work independently, manage multiple priorities, solve problems proactively, present recommendations and incorporate feedback constructively.
• Excellent collaboration, communication and stakeholder-alignment skills; knowledge of AP Stylebook, SEO/SEM, accessibility and common content/project management tools.
• Proficiency with Microsoft Office Suite and Adobe Acrobat; Workfront familiarity preferred.

Responsibilities

• Lead the development of compelling, audience-centric and consistently on-brand copy for integrated marketing campaigns and communications across print and digital channels.
• Translate complex scientific, technical and product information into clear, persuasive, audience-focused messaging, across web, social media, email, sales collateral, trade show materials, product demonstrations, white papers, video scripts and other print and digital channels.
• Edit and proofread content for accuracy, clarity, grammar, consistency, compliance and adherence to Avantor editorial, brand and legal guidelines; identify and resolve content issues before final delivery.
• Partner with designers and creative directors to ensure copy, design, accessibility, information flow and customer experience work together as a cohesive, holistic solution.
• Research relevant audiences, markets, competitors, products and scientific topics; apply SEO/SEM principles, content structure and channel best practices to improve the clarity, discoverability and usability of digital content, as appropriate to the assignment.
• Share knowledge, writing expertise and best practices with copywriters and other members of the in-house agency team; provide informal mentorship and constructive feedback as appropriate.

Benefits

• The work we do changes people's lives for the better.
• Unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
• Diverse, equitable and inclusive culture
• Learning experiences to support your career growth and success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior