Sr. Copywriter - Pottery Barn Kids
About The Position
The Senior Copywriter will write and produce editorial content to enhance the customer experience and engagement throughout the customer journey for our Pottery Barn Kids website, email and social platforms. You will write engaging, fresh, and compelling editorial that inspires and informs our customers. You will partner with the Creative Director and Design Leads to support brand initiatives across digital platforms, retail and print. You will maintain a forward-thinking approach, leveraging industry trends and best practices to keep the brand editorially compelling, innovative and inspirational. You will use AI as a creative partner to streamline workflows, pressure-test ideas, and evolve how the copy team works, while protecting the brand voice and editorial craft. You will ensure consistent messaging across all channels, including but not limited to web, email, social, product details and print. You will continually maintain, drive and evolve team processes to support creative efficiencies and standards. You will maintain and elevate brand voice and copy style guide. You will write and proofread editorial content. You will self-manage effectively to support a fast-paced environment with moving deadlines. You will foster a culture of innovation, collaboration and growth. You will ensure projects meet business and creative deadlines.
Requirements
- 4+ years of editorial experience for a retail company
- Ability to manage and prioritize multiple, competing tasks
- Outstanding communication skills
- Meticulous attention to detail and work well within tight deadlines
- Familiarity with current online advertising practices and functionality
- Bachelor's Degree
Responsibilities
- Write engaging, fresh, and compelling editorial that inspires and informs our customers
- Partner with Creative Director and Design Leads to support brand initiatives across digital platforms, retail and print
- Maintain a forward-thinking approach, leveraging industry trends and best practices to keep the brand editorially compelling, innovative and inspirational
- Use AI as a creative partner to streamline workflows, pressure-test ideas, and evolve how the copy team works, while protecting the brand voice and editorial craft
- Ensure consistent messaging across all channels, including but not limited to web, email, social, product details and print
- Continually maintain, drive and evolve team processes to support creative efficiencies and standards
- Maintain and elevate brand voice and copy style guide
- Write and proofread editorial content
- Self-manage effectively to support a fast-paced environment with moving deadlines
- Foster a culture of innovation, collaboration and growth
- Ensure projects meet business and creative deadlines
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional health
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
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What This Job Offers
Job Type
Full-time
Career Level
Senior
