Sr. Content & Visual Marketing Specialist

Radiology Partners•Edina, MN

1d•$78,000 - $92,000

About The Position

Summary: The Sr. Content & Visual Marketing Specialist is responsible for producing execution-ready marketing content and visuals. This senior individual contributor role exists to increase marketing velocity by delivering finished, high-quality copy and visual assets for campaign execution. No direct reports. About vRad vRad (Virtual Radiologic) is a national teleradiology practice made up of 500+ radiologists who help expand access to lifesaving care for millions of patients each year. We're also a leader in radiologist workflow technology, supporting hospitals and groups across the country with innovative imaging solutions. Behind it all is a team that thrives in a casually professional, fast-paced, and collaborative environment. We take pride in what we do and in how we support each other, recognizing the extra effort it takes to deliver excellence every day. At vRad, your work truly makes a difference. As a Top Workplace Award winner, we’re known for our mission-driven culture, passion for innovation, and the energy our team brings to everything we do. vRad is an equal opportunity employer and welcomes all qualified applicants. vRad is committed to being an inclusive, safe and welcoming environment where everyone has equal access and equitable resources to reach their full potential. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, religion or other legally protected status. For more information, visit https://www.vrad.com/team-member-careers/ vRad participates in E-Verify. Radiology Partners provides radiologists and support teammates with an inclusive and supportive workplace culture that promotes success and helps drive the excellent service we provide to our patients, referring physicians, clients and communities. We are Great Place to Work-Certified™ and believe in a community of belonging where all teammates have a voice at the table. Our shared mission, values and principles are foundational to everything we do.

Requirements

Proven experience producing finished marketing content in a variety of formats and voices
Strong understanding of persuasive marketing copy, including subject lines and CTAs
AI proficiency for content creation and repurposing
Demonstrated focus on production, throughput, and content reuse
Practical visual design and technical skills (Canva, etc.)
Experience working with video content and AI editing software such as Descript
Demonstrated ability to independently manage work using structured systems (calendars, task tracking, project management tools)
Ability to manage multiple deliverables and deadlines independently
Strong self-editing and quality control habits
Minimum of 7 years of marketing experience
Bachelor’s degree in marketing or related field (or 7 years of related work experience in lieu of a degree)

Responsibilities

Write ready-to-use marketing copy for email campaigns (subject lines, preview text, body copy, CTAs), landing page content blocks, event promotions, paid and organic digital campaigns, and similar deliverables
Ensure content is audience-centered, clearly communicates the WIFM (What’s In It For Me), aligns with campaign goals, and other marketing principles
Use digital tools (CMS, creative platforms, AI platforms) as the primary production method to create and repurpose content into emails, social copy, and campaign assets; create multiple content variants efficiently; refresh and reuse existing marketing assets
Prepare publication-ready social media content for Marketing Coordinator scheduling and posting, including final post copy, final visuals, suggested cadence or sequencing
Partner with video editor (and in some cases leverage our AI video production tool) with an emphasis on delivering video assets across multiple campaigns and channels
Create execution-ready visuals that convey key messaging; including social media and email graphics, video thumbnails, and other campaign visuals
Apply brand standards and basic design principles to deliver clean, professional visuals
Ensure no major content asset is used only once when reuse is appropriate
Serve as the first quality gate for all produced content
Self-edit for clarity, tone, structure, and message accuracy before submission
Co-manage campaign and communications calendars in close collaboration with marketing managers
Maintain strong organizational discipline by tracking assigned work, meeting deadlines consistently